Home / Knowledge / News / Apparel/Garments / Kidswear category turning into hen which lays golden eggs
Kidswear category turning into hen which lays golden eggs
Aug '10
Mr Rajpal, VP, Apparel Brands, Spencers Retail
Mr Rajpal, VP, Apparel Brands, Spencers Retail
In the last few years, the kids wear category among all other clothing segments is witnessing a flurry of activity, with every other domestic or global apparel retailer worth his salt launching a kids wear brand in India to grab a pie of the organised children-wear market.

Currently the kids wear segment is considered the fastest growing category segment and a host of international brands like Zara, Benetton Kids, Versace of Kids, Chicco, Mothercare and many others have launched their children-wear brand in India.

Speaking to fibre2fashion, Mr Anurag Rajpal, Vice President – Apparel Brands, Spencers Retail, says, “Kids wear business was always a very lucrative proposition in retail since many years. The category has been growing remarkably in the last decade, and going into the future, it is expected to outgrow in performance by many folds.

“The reasons attributed are increased pestering power with parents, kids hooking on the net early, gaming, look good feel good factor, improved self confidence leading to taking unanimous decision on most aspects including what, where and when they wish to buy besides their fashion needs. Such a transformation has thrown open further more potential in the kids wear business”.

When asked as to how he finds opportunities for multiple players in the kids wear market globally, he replied by saying, “Catch them young and watch them grow is the global mantra and as the market's grow and India leaps to improve consumption & production, it will play a vital role for players to sustain. Players with inspirational products & price offerings will eventually succeed.”

He summed up by informing that, the top 10 global markets will add up to about 71 percent of kids wear apparel sales for and it would surge past, the adult clothing business and their combined contributions.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 25th Oct 2016

Arvind to dilute 10% stake in brand business arm

Arvind Limited, one of India’s largest integrated textile and apparel ...

Courtesy: Commonwealth Bank of Australia

Textiles | On 25th Oct 2016

World’s first cotton shipment using Skuchain’s Brackets

The world’s first trade transaction involving shipment of cotton...

Textiles | On 25th Oct 2016

Cotton yield to increase to 568.29 kg/ha in 2016-17: CAB

At its first meeting for the cotton season 2016-17, the Cotton...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search