Home / Knowledge / News / Apparel/Garments / Kidswear category turning into hen which lays golden eggs
Kidswear category turning into hen which lays golden eggs
Aug '10
Mr Rajpal, VP, Apparel Brands, Spencers Retail
Mr Rajpal, VP, Apparel Brands, Spencers Retail
In the last few years, the kids wear category among all other clothing segments is witnessing a flurry of activity, with every other domestic or global apparel retailer worth his salt launching a kids wear brand in India to grab a pie of the organised children-wear market.

Currently the kids wear segment is considered the fastest growing category segment and a host of international brands like Zara, Benetton Kids, Versace of Kids, Chicco, Mothercare and many others have launched their children-wear brand in India.

Speaking to fibre2fashion, Mr Anurag Rajpal, Vice President – Apparel Brands, Spencers Retail, says, “Kids wear business was always a very lucrative proposition in retail since many years. The category has been growing remarkably in the last decade, and going into the future, it is expected to outgrow in performance by many folds.

“The reasons attributed are increased pestering power with parents, kids hooking on the net early, gaming, look good feel good factor, improved self confidence leading to taking unanimous decision on most aspects including what, where and when they wish to buy besides their fashion needs. Such a transformation has thrown open further more potential in the kids wear business”.

When asked as to how he finds opportunities for multiple players in the kids wear market globally, he replied by saying, “Catch them young and watch them grow is the global mantra and as the market's grow and India leaps to improve consumption & production, it will play a vital role for players to sustain. Players with inspirational products & price offerings will eventually succeed.”

He summed up by informing that, the top 10 global markets will add up to about 71 percent of kids wear apparel sales for and it would surge past, the adult clothing business and their combined contributions.

Fibre2fashion News Desk - India

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Apparel/Garments | On 24th May 2017

G-III Apparel enters into license agreement with PVH

G-III Apparel Group has entered into a multi-year license agreement...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search