Kidswear category turning into hen which lays golden eggs

09 Aug '10

2 min read

In the last few years, the kids wear category among all other clothing segments is witnessing a flurry of activity, with every other domestic or global apparel retailer worth his salt launching a kids wear brand in India to grab a pie of the organised children-wear market.

Currently the kids wear segment is considered the fastest growing category segment and a host of international brands like Zara, Benetton Kids, Versace of Kids, Chicco, Mothercare and many others have launched their children-wear brand in India.

Speaking to fibre2fashion, Mr Anurag Rajpal, Vice President – Apparel Brands, Spencers Retail, says, “Kids wear business was always a very lucrative proposition in retail since many years. The category has been growing remarkably in the last decade, and going into the future, it is expected to outgrow in performance by many folds.

“The reasons attributed are increased pestering power with parents, kids hooking on the net early, gaming, look good feel good factor, improved self confidence leading to taking unanimous decision on most aspects including what, where and when they wish to buy besides their fashion needs. Such a transformation has thrown open further more potential in the kids wear business”.

When asked as to how he finds opportunities for multiple players in the kids wear market globally, he replied by saying, “Catch them young and watch them grow is the global mantra and as the market's grow and India leaps to improve consumption & production, it will play a vital role for players to sustain. Players with inspirational products & price offerings will eventually succeed.”

He summed up by informing that, the top 10 global markets will add up to about 71 percent of kids wear apparel sales for and it would surge past, the adult clothing business and their combined contributions.

Fibre2fashion News Desk - India

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