Home / Knowledge / News / Apparel/Garments / JCP rolls out Liz Claiborne brand
JCP rolls out Liz Claiborne brand
10
Aug '10
Reinforcing its commitment to being the nation's headquarters for the most recognized and sought after brands, J. C. Penney Company, Inc. announced the launch of Liz Claiborne, making the Company the exclusive department store for all Liz Claiborne and Claiborne branded merchandise in the United States and Puerto Rico.

Available in JCPenney's more than 1,100 stores and jcp.com, Liz Claiborne will be presented as a full lifestyle collection across approximately 30 categories -- including women's and men's apparel, home and accessories -- providing customers a substantially expanded Liz Claiborne offering at more accessible prices than ever before.

"The launch of Liz Claiborne at JCPenney represents an incredible opportunity to deliver a brand we know our customers desire, with an expanded offering that reflects the value and affordability they expect from JCPenney. Additionally, being the exclusive destination for Liz Claiborne will allow us to attract the brand's loyal customers who were shopping for the brand elsewhere," said Myron E. (Mike) Ullman, III, chairman and chief executive officer of JCPenney.

"While we have had great success in bringing our own private brands to market, our strength lies in having a balance of existing brands with strong recognition and appeal -- for which there is no better example than Liz Claiborne."

In a recent brand awareness study, JCPenney customers made it clear that Liz Claiborne is a brand they want, receiving higher total awareness scores than any other brand of women's apparel. JCPenney also found that customers have a high likelihood to purchase Liz Claiborne and recommend the brand to family and friends.

In fact, Liz&Co. and CONCEPTS by Claiborne brands, launched at JCPenney in 2007, have consistently been JCPenney's strongest exclusive brand performers. With the exclusive introduction of the flagship Liz Claiborne and Claiborne brand at JCPenney, Liz&Co. and CONCEPTS by Claiborne have been discontinued.

As part of its strategic agreement with JCPenney, Liz Claiborne Inc. will be responsible for designing the merchandise while JCPenney will source, merchandise and market the brand. JCPenney's industry-leading sourcing, planning and allocation capabilities make it possible to deliver the Liz Claiborne and Claiborne merchandise at the most compelling price points ever offered -- without compromising the design and quality customers have come to expect from the Liz Claiborne brand.

The Liz Claiborne and Claiborne Collections:
Liz Claiborne women's and Claiborne men's merchandise will begin rolling out in August 2010 and Liz Claiborne home merchandise will join JCPenney's assortment in January 2011. The brand will fall into JCPenney's "better" and "best" pricing tiers. JCPenney's ability to create meaningful assortments in key lifestyle areas makes it the perfect home for Liz Claiborne and Claiborne.

JCPenney will present cohesive and focused Liz Claiborne and Claiborne statements on the selling floor -- as well as on jcp.com -- giving the customer a visual representation of complete, head-to-toe looks and making it easier than ever to shop the entire brand in one destination.


Must ReadView All

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Certification for Philippine garment firms availing GSP

Textiles | On 20th Jun 2018

Certification for Philippine garment firms availing GSP

The Philippines has adopted rules on securing certificate of...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search