Home / Knowledge / News / Apparel/Garments / adidas reveals Chelsea FC home shirt with TechFit
adidas reveals Chelsea FC home shirt with TechFit
10
Aug '10
Chelsea FC and adidas unveiled the new home shirt for the 2010/11 season supported by an outstanding advertising campaign developed by pop artist and Chelsea fan Sir Peter Blake.

Blake, who most famously designed the artwork for the Beatles hit album 'Sgt. Pepper's Lonely Hearts Club Band' and Oasis' greatest hits album 'Stop the Clocks', has created a variety of montages depicting Chelsea's history and heritage entitled 'Made from 100% Chelsea'.

The shirt
Notably for the first time in club football, adidas TechFit features directly in the playing shirt, enhancing muscle performance

Inspiration & Design
The brand new home kit takes inspiration from past home jerseys. The addition of a red collar and trim is a tribute to the Chelsea Pensioners who famously and proudly wear red coats (Chelsea were actually nicknamed The Pensioners between 1905 & 1952).This is not the first time red has been included on a Chelsea kit. In 1953, Chelsea re-launched the official club badge featuring red for the first time. By 1959, red was introduced into the kit socks, and the colour continued to feature in numerous home and away kits until the mid 1990's.

The kit also encompasses a contemporary v-neck design with laser cutting detail inspired by design elements of Stamford Bridge stadium. The main body of the jersey integrates mesh into the fabric creating a striking design with pure performance benefits for wicking sweat away from the body

Made from 100% Chelsea
The inspiration for the new home kit came from classic Chelsea shirts that evoke special memories for Chelsea's loyal fan base. To celebrate this heritage Chelsea and adidas collaborated with legendary artist Sir Peter Blake to create special edition Chelsea artworks that showcase the new home shirt in all its glory. To create the collages, lifelong Chelsea fan Sir Peter spoke to Chelsea players, staff and fans to understand the very fabric of the club.

Technology
adidas again push the boundaries in the development of apparel technology with shirt evolution moving one step further in giving Chelsea FC players the edge on the pitch:

TechFit - On the field, the players' kits will incorporate adidas' cutting edge TechFit technology, to help improve speed, increased endurance capabilities and enhanced muscle focus proprioception. This works by stabilizing and focusing the muscles' energy to generate explosive acceleration and deliver maximum power output

Climacool - The shirts also feature adidas ClimaCool technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.

Nick Craggs, Marketing Director, adidas Area North said, “The new Chelsea home shirt is a landmark design, fully incorporating our TechFit technology into the playing kit for the first time. To celebrate this we are delighted to have collaborated with Sir Peter Blake, a true blue artist who has produced world famous iconic work over the years. We are proud to celebrate 100% Chelsea.”

Chelsea FC

Must ReadView All

Textiles | On 27th Mar 2017

Himatsingka to disinvest 100% stake in Italian subsidiary

The board of directors at Indian home textiles manufacturer and...

Courtesy: Flipkart

Apparel/Garments | On 27th Mar 2017

Flipkart bags $1bn funding at lower valuation

In a new round of funding, Flipkart, one of India's biggest ecommerce ...

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Interviews View All

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search