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Firstline unveils fashionable scarves and headbands
Aug '10
Firstline Incorporated, a manufacturer of high-quality hair care accessories designed for ethnic consumers, is launching its exciting, new Evolve Silky Collection just in time for fall. With Firstline's affordably priced Evolve Silky Wrap Scarf and Evolve Silky Knot Headband—timeless staples that should be part of every woman's wardrobe—fashion-conscious women can look effortlessly chic this autumn.

As Evolve Silky Collection “must-haves,” the Evolve Silky Wrap Scarf and Evolve Silky Knot Headband are available in striking, fashion-forward prints like wildlife (i.e., animal prints), geometric, metallic, and polka dots. Designed to provide a fashionable alternative to everyday hairstyling, the Evolve Silky Wrap Scarf offers tremendous versatility and can be tied in multiple ways. The Evolve Silky Knot Headband comes pre-knotted as a headband, so consumers can just put it on and go.

Joni Odum, Firstline's marketing director, says, “We recognize that today's consumers are moving faster, trying to save money where they can, and don't always have time to schedule hair salon visits on a tight budget. At Firstline, we searched for the hottest, most affordable fashion essentials to meet the needs of the on-the-go woman. The Evolve Silky Collection is our contribution to consumers who want to remain fashionable while still watching their bottom line.”

Available for retail at Wal-Mart stores and Sally Beauty Supply, consumers can stock up on the Evolve Silky Wrap Scarf and Evolve Silky Knot Headband. (At this affordable price, consumers could even splurge on two, three, or more!) Today many celebrities are wearing head scarves and headbands as fashion accessories to accentuate their wardrobes. Both functional and fun, the Evolve Silky Collection can be worn as eye-popping fashion staples, on bad hair days, and as protection from the weather.

“Head scarves and headbands are definitely a bigger trend this year,” says Joni Odum. “These accessories never go out of style, are truly versatile and useful, and can add a whimsical flair or dramatic touch to smarten up your everyday look.”

Both functional and fashionable, the Evolve Silky Collection helps consumers stretch their existing wardrobes into the fall season. The collection can be worn to add a pop of color to an outfit and make women feel sophisticated and glamorous even on a tight budget.

“To further Firstline's mission to enhance the image and appearance of ethnic consumers, our company introduces many exciting, new items that fill an unmet need in the market, particularly in the African-American community,” says Robert A. Bowser, Firstline's president and CEO. “The Evolve Silky Collection is comprised of the newest items we are offering our fashion-oriented consumers to increase their styling opportunities.”

Firstline Incorporated

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