Home / Knowledge / News / Apparel/Garments / Freshpair to retail aussieBum menswear line
Freshpair to retail aussieBum menswear line
11
Aug '10
Freshpair, is pleased to announce the addition of the iconic Australian brand aussieBum to its lineup of premium underwear brands. aussieBum personifies Australian culture from the visuals of Australia's beautiful landscapes and beaches, to the embodiment of the 'fit' and 'tanned' bodies of the Aussie bloke.

aussieBum has been selling in the United States since 2001, but for the first time the company will have a major online retailer in the country. "Freshpair is the best in the business because they understand the customer and the industry. Their professional approach made Freshpair the clear choice for this collaboration," says aussieBum Director Sean Ashby. aussieBum's multi-million dollar global enterprise keeps its distribution very tight, selling the majority of their items through their own company website and retailing selectively in Europe's most famous department stores.

Freshpair has emerged as the online leader in the men's underwear industry over the past ten years, and with shipping available to nearly 90 countries, is constantly looking for exciting and innovative brands. Freshpair President, Michael Kleinmann, shares the enthusiasm for this partnership. "Freshpair is very excited to be adding aussieBum to our offerings and our customers will be thrilled to have access to their great product line."

Freshpair focuses on helping customers find the perfect fit for their body and personal style and with over 30 new aussieBum styles available on the site, there is definitely something for every man. "We see the original aussieBum Wonderjock quickly becoming a best-seller. Our customers have responded well to package-enhancing styles and other types of men's shapewear in recent months, and this item really lifts and enhances a man's natural assets," says Kleinmann.

Freshpair.com is the leading online retailer of men's and women's intimate apparel. With over 100 brands available on the site and an expert staff that knows the ins and outs of the fits, sizing & styles, Freshpair.com is the premiere destination for everything underwear. Freshpair.com is also the founder of National Underwear Day, a holiday dedicated to the appreciation of underwear.

aussieBum is an Australian men's swimwear and underwear lifestyle brand that began almost 10 years ago in the shores of Australia's famous Bondi Beach. It has now gained International status and a huge following with fashion savvy males around the globe. The company is known for its high quality and trend setting products, such as the Wonderjock; underwear designed to enhance the appearance of the male form and other innovative products such as an underwear range made from the Banana fiber!

Freshpair LLC

Must ReadView All

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Courtesy: Walmart

Apparel/Garments | On 18th Jan 2017

Walmart to create 34,000 new jobs in the US

The world’s biggest retailer and also the biggest US private sector...

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search