Press, the prominent Canadian fashion brand, is launching its licensing program worldwide, announced International Fashions. Press specializes in an approachable, contemporary west coast style that breathes fresh sexiness into everyday life.
“We have had a great experience licensing Kersh handbags and sleepwear with InGroup Licensing and we are very excited to begin the licensing program for our Press brand,” commented Sandy Dombroski, Sales and Marketing Director for Press.
“A strong brand is a company's market identity and InGroup is very excited to be a part of the growth and expansion of Press. Press is the older sister to Kersh and both brands have beautiful, feminine styling with just the right detailing to give each brand a special look. Both of these collections have been met with critical acclaim and have seen unprecedented sales growth throughout the world,” said Judi Seidman, President of InGroup Licensing.
Press is sold in Nordstroms, Bloomingdales, Von Maur and over 3000 specialty stores throughout the country. Press can be viewed at the WWD MAGIC convention in Las Vegas, August 17-August 19, 2010 Central Hall Booth 73918 and at Coterie (New York), September, 21, 22, 23, 2010 at the Jacob Javits Center.
Press is a division of International Fashions. Founded in 1981, International Fashions is one of the oldest West coast based fashion companies in Canada. Press focuses on quality, styling, texture and color, balancing wear ability with femininity. Press has become a household name and an international success by offering today's stylish and confident woman contemporary apparel at great prices. Press fashions are sold worldwide at leading department and specialty stores.
InGroup Licensing is a full service licensing company specializing in fashion and lifestyle brand extensions. InGroup develops programs that fully integrate the discipline of marketing, merchandising and promotion while increasing revenue and bolstering profit. Based in New York, InGroup works with some of the hottest brands in the market.
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