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Variation plays a key role this season for French Connection
16
Aug '10
UK Fashion House French Connection launches yet another groundbreaking campaign this season. Once again, the brand divides the collection into two distinct personas: The Man and The Woman, bringing them to life through world class filmmaking and a visually arresting campaign.

Uniting British wit with European style, this season's campaign takes the concept to the next level. Exploring The Man and The Woman's interaction with their environment, the print campaign and short films capture the characters joie-de-vivre and effortless style.

As ever with French Connection, variation plays a key role this season. The French Connection consumer this autumn witness' sophisticated clean lines taking a glamorous twist with emphasis on details that make the clothes feel unique. Quirky, dominates the collection that make us that little bit different to everyone else. So here's what to expect.

Autumn kick starts with 1920's Parisian chic, from a crepe draped dress to oversized shoulder detailing. Jerseys are updated with antique prints, cowl neck detail and shoulder pads.

As the season progresses the focus turns to sophisticated glamour with the 80's power women strutting her stuff. All over sequin shift dresses with contrast flower patterns and bat wing sleeves sit alongside cleverly adorned dresses using beads and sequins with padded military Esq. Shoulders. Long sleeve sequined wrap dresses with a delicate drape neckline in midnight blue give a fierce nod to Dynasty. Figure contouring creates an early Material Girl vibe - elasticized dresses feature busted corset detailing.

For Winter, The Man remains virile, rugged and masculine, with an outdoorsy wardrobe to reflect his raw and earthy nature. French Connection features a neutral palette, sophisticated clean lines, and natural fabrics mixed with a healthy dose of Heritage tweeds, denim, and checks.

Our Man likes to take things back to basics, and is spoilt for choice in simple sartorial sweats spiced up with attention to design details – from roll edge necklines on jumpers for a modern feel, or Henleys with herringbone tapes for a fresh take on Puritan.

FCUK Denim retains the same masculine feel with a strong workwear influence from the American railroad. Fabrics and treatments give an authentic raw finish, from grinding on edges and rough finishes on vintage looking sweats, to waxed jackets, washed denims, and linens with brushed cotton.

Autumn kick starts with 1920's Parisian chic, from a crepe draped dress to oversized shoulder detailing. Jerseys are updated with antique prints, cowl neck detail and shoulder pads.

As the season progresses the focus turns to sophisticated glamour with the 80's power women strutting her stuff. All over sequin shift dresses with contrast flower patterns and bat wing sleeves sit alongside cleverly adorned dresses using beads and sequins with padded military Esq. Shoulders. Long sleeve sequined wrap dresses with a delicate drape neckline in midnight blue give a fierce nod to Dynasty. Figure contouring creates an early Material Girl vibe - elasticized dresses feature busted corset detailing.

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