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WoolNet catches Scandinavian award
18
Aug '10
A netted base layer garment made of Merino wool has taken out the Scandinavian Outdoor Award for Summer 2010.

Amongst the latest range from the acclaimed outdoor brand Aclima, the WoolNet showed an “innovative approach in terms of material, form and durability” according to the award judges.

WoolNet is based on an open knit structure that allows the garment to breathe and keep the wearer cool and dry. The net construction also traps air that insulates against the environment in both warm and cold temperatures. The garments are made with fine Merino and have gained attention from sports and outdoor enthusiasts in Europe.

Aclima Sales Manager Lars Eivind Johansen said “we have been in this business for many years and know that Merino is the ultimate performance product for next-to-skin wear. It is very exciting to see that this knowledge is now spreading to more and more consumers.”

This was seen at the recent European Outdoor fair in Germany where Merino was prominently featured by brands such as Aclima as well as Ortovox, Lundhags, Woolpower and Apani.

Australian Wool Innovation sports/outdoor manager Lars Ulvesund congratulated Aclima on its recent award and praised the ongoing commitment the brand showed toward a new way of thinking.

“The WoolNet is a great development and is the perfect base layer for any outdoor activity in any season.”

As both Woolmark and Merino Perform certified, Australian Wool Innovation works closely with Aclima, which is well known for supplying garments to both the Norwegian and Swedish Armed Forces - another example of where innovation is helping to increase demand for wool.

Australian Wool Innovation Limited


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