Home / Knowledge / News / Apparel/Garments / Capsule collaboration of Hurley's to be available in September
Capsule collaboration of Hurley's to be available in September
20
Aug '10
Hurley "Rocks You Back to School" with Weezer is a very special and timely fashion and music collaboration bringing the best of both worlds together for kids across the country.

The collection available exclusively at select PacSun stores starting September 10, 2010, includes limited edition gear such as Weezer inspired men's and women's wovens, t-shirts, and hoodies. Reaching out directly to their fans, the band will offer unique access, new music and an exclusive line of clothing making for a perfect convergence between artists and fans.

"It was swell working with the good people at Hurley on our first adventure into a clothing line. My favorite piece we've created is the zip up hoodie -- especially for those cool fall nights." - Pat Wilson, Weezer

The first product of this major merger is a capsule collaboration of Hurley men and women's clothing, available exclusively in select PacSun stores nationwide starting September 10th, 2010. The clothes, designed especially to capture the casual and comfortable style of America's indie rock heroes, make a perfect addition to Hurley's beloved collection of youth apparel.

The collection reflects a simple color pallet based on a quirky, yet classic green tone, that feels both retro and futuristic all at the same time. Hurley designed every day items, with the creativity and freedom of Weezer's music and the Hurley lifestyle in mind that make these pieces feel fun and new.

"Certain words come to mind when I think of Weezer ... youth, innovative, creative, inclusive, classic. and fresh. These are the very principles that the Hurley brand was founded on. Weezer's core values parallel Hurley's bloodlines and brand truths. It seemed like a no brainer to join minds, and embrace these values together. Designing this collection with the design team came naturally, we love the band, their vibe, and their fans. Aren't we all Weezer fans?" – Ryan Hurley, VP of Men's Design for Hurley.

Additionally, Weezer will be releasing a brand new album cleverly titled "Hurley" with their new label Epitaph Records, but PacSun will have the album exclusively for sale on Sept 10th with nationwide listening parties at all PacSun locations. So if you want it first this is the only place to get it.

Lastly between September 10th and October 15th kids who purchase the exclusive Hurley/Weezer product at PacSun will receive a free download card with bonus content. Every card is a winner, and one lucky Weezer fan will receive a special lunchtime concert with Weezer at their high school or college. Other prizes include Hurley merchandise, Weezer albums, signed posters, guitars and much more.

This collaboration and contest unites music, clothes, user generated designs and an unbelievable hometown concert into a perfect storm of excitement for kids going back to school.

Hurley


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search