Home / Knowledge / News / Apparel/Garments / Capsule collaboration of Hurley's to be available in September
Capsule collaboration of Hurley's to be available in September
20
Aug '10
Hurley "Rocks You Back to School" with Weezer is a very special and timely fashion and music collaboration bringing the best of both worlds together for kids across the country.

The collection available exclusively at select PacSun stores starting September 10, 2010, includes limited edition gear such as Weezer inspired men's and women's wovens, t-shirts, and hoodies. Reaching out directly to their fans, the band will offer unique access, new music and an exclusive line of clothing making for a perfect convergence between artists and fans.

"It was swell working with the good people at Hurley on our first adventure into a clothing line. My favorite piece we've created is the zip up hoodie -- especially for those cool fall nights." - Pat Wilson, Weezer

The first product of this major merger is a capsule collaboration of Hurley men and women's clothing, available exclusively in select PacSun stores nationwide starting September 10th, 2010. The clothes, designed especially to capture the casual and comfortable style of America's indie rock heroes, make a perfect addition to Hurley's beloved collection of youth apparel.

The collection reflects a simple color pallet based on a quirky, yet classic green tone, that feels both retro and futuristic all at the same time. Hurley designed every day items, with the creativity and freedom of Weezer's music and the Hurley lifestyle in mind that make these pieces feel fun and new.

"Certain words come to mind when I think of Weezer ... youth, innovative, creative, inclusive, classic. and fresh. These are the very principles that the Hurley brand was founded on. Weezer's core values parallel Hurley's bloodlines and brand truths. It seemed like a no brainer to join minds, and embrace these values together. Designing this collection with the design team came naturally, we love the band, their vibe, and their fans. Aren't we all Weezer fans?" – Ryan Hurley, VP of Men's Design for Hurley.

Additionally, Weezer will be releasing a brand new album cleverly titled "Hurley" with their new label Epitaph Records, but PacSun will have the album exclusively for sale on Sept 10th with nationwide listening parties at all PacSun locations. So if you want it first this is the only place to get it.

Lastly between September 10th and October 15th kids who purchase the exclusive Hurley/Weezer product at PacSun will receive a free download card with bonus content. Every card is a winner, and one lucky Weezer fan will receive a special lunchtime concert with Weezer at their high school or college. Other prizes include Hurley merchandise, Weezer albums, signed posters, guitars and much more.

This collaboration and contest unites music, clothes, user generated designs and an unbelievable hometown concert into a perfect storm of excitement for kids going back to school.

Hurley


Must ReadView All

Robert Lighthizer speaking at the opening of the ministerial plenary of the 16th Forum of AGOA, in Lome. Courtesy: US Embassy in Togo

Textiles | On 17th Aug 2017

US committed to Africa, Lighthizer tells AGOA forum

The United States and Africa can jointly create a better business...

Textiles | On 17th Aug 2017

Sri Lankan textile exports down 4.1% in May 2017

After showing positive trend for two consecutive months, Sri Lankan...

Courtesy: CBEC

Textiles | On 17th Aug 2017

E-commerce firms need to file monthly statements: CBEC

India’s Central Board of Excise and Customs (CBEC) has clarified that ...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
18.5%
Skip
14.8%

Total Votes: 27

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
37.0%
No
40.7%
Skip
22.2%

Total Votes: 27

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
81.5%
No
7.4%
Skip
11.1%

Total Votes: 27

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
55.6%
No
11.1%
Skip
33.3%

Total Votes: 27


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X