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Kotex is taking the lingerie drawer from Drab to Fab!
Aug '10
The right undergarments can keep you feeling fabulous all day, but women still keep unflattering, worn out lingerie around. Thanks to its Panty-Approved Protection, the Kotex brand is on a mission to help women throw out their worn undies, mangled bras and beat up pajamas and have teamed up with Emmy Award winning performer Kathy Griffin and celebrity stylist George Kotsiopoulos for "Kotex Project Makeunder."

The program gives women who are ready to upgrade their lingerie drawer the chance to receive a head-to-toe "Makeunder" and star in an online video series documenting their experience.

"Even though they are the first thing you put on, undergarments are often overlooked when a woman is thinking about her outfit," said George Kotsiopoulos, a Hollywood stylist and fashion editor. "The right lingerie can help shape your look so it's important that women feel confident and comfortable in them."

Women who are ready to refresh their look can submit their drab lingerie story for a chance to win a "Makeunder" and consumers can vote on their favorite stories through September 12.

Ten semi-finalists will be chosen to submit videos further documenting how their lingerie drawers lost their luster and three grand prize winners will win head-to-toe new looks from Kathy and George.

A five-webisode series will document the winners' transformations through the expertise of George Kotsiopoulos and comedic and social commentary of Kathy Griffin. Created and produced by BUZZMEDIA, the webisode series will be co-written by Kathy Griffin.

"At one point, women's lingerie drawers used to be filled with fun, matching undergarments but over time, this drawer has become neglected without reason," said Aida Flick, brand director, Kotex. "We believe in the performance of our products so we are challenging women to put the Kotex brand protection to the test with the Panty-Approved program."

The Kotex brand line offers a variety of products including pads with the CleanSorb cover that helps protect from leaks. The Kotex brand Panty-Approved program started in March 2010 and includes print and digital advertising, an updated website and a 7-day Panty Challenge.

The Kotex brand, Kimberly-Clark's first consumer product, was introduced to the public in 1920. K-C continues to deliver new and improved feminine hygiene products that make women's lives easier through the application of technological advances, the opinions of medical experts and key insights gained from customers, shoppers and users.

Kimberly-Clark Worldwide Inc

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