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Jeanologia to show ecological technologies at 'TRUTH & LIGHT'
Aug '10
Through the prestigious exhibition “TRUTH & LIGHT” in Munich Fabric Start at the centre of the Blue Zone Jeanologica will show the latest advances in Garment fishing “TRUTH&LIGHT” exhibits naturally aged pieces from the Jeanologia archive, such as the jean from WWII that started the exhibition's concept will be shown for the first time ever.

Details of Exhibition:
Place: Munich Fabric Start. Blue Zone. Hall 5/ B07
Day: Wednesday, 1st September 2010
Time: 2:00 pm

The Spanish company Jeanologia, world leader in the design, development & industrialization of garment finishing technologies, will present to the media the latest technological advances for the denim industry through their prestigious exhibition “TRUTH & LIGHT”, which will take place at the Munich Fabric Start, in the centre of the Blue Zone.

“TRUTH & LIGHT” uses fashion, art, and history to visually illustrate to the Jeanswear community in a fun & interactive way the major strides made by Jeanologia in laser technology in recent years making it possible reproduce the details of the original jeans.

With a collection of 50 garments, both naturally aged pieces from the Jeanologia archive (some from as far back as the 1930's) called the TRUTH beside the modern masterpieces they inspired called the LIGHT made using laser… they invite denim experts from around the world and present a challenge: Can you tell the TRUTH from the LIGHT?

The jean from WWII that started the whole concept of “TRUTH & LIGHT” will leave its home in the Jeanologia archives for the first time ever, making its debut in Munich Fabric Start. In this edition the Spanish company has added workwear from the 50's and 60's to the TRUTH.

During a meeting with the media, on Wednesday 1st September at 2pm, Jeanologia will show innovative and ecological technologies developed for denim industry. Technologies that make authentic denim finishes while focusing on reducing the use of harmful chemicals, physical impact to the garment worker, and even energy & water usage ... helping the worker, the planet and the market.

Munich Fabric Start

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