SHIMA SEIKI introduces Chinese WHOLEGARMENT Product Tags

06 Sep '10

2 min read

SHIMA SEIKI has been offering English and Japanese versions of its WHOLEGARMENT product tags exclusively to knit manufacturers and merchandisers associated with the creation and promotion of WHOLEGARMENT products in English-speaking markets as well as its domestic market in Japan.

Now, in its effort to support the manufacture and sales of WHOLEGARMENT knitwear in the Chinese domestic market, SHIMA SEIKI has introduced Chinese language versions of its WHOLEGARMENT Tag and Mini Tag. These are aimed at raising consumer awareness toward WHOLEGARMENT knitwear and its benefits, as well as to distinguish WHOLEGARMENT from other knitted products.

Because WHOLEGARMENT knitwear is produced three-dimensionally in one entire piece without the need for linking or sewing afterward, it is ideally suited to markets lacking a competitive labor force. As inexpensive and abundant as China's labor force is, reliable skilled labor in China is becoming increasingly expensive and difficult to secure. Add to that the rise in domestic demand by an increasingly fashion-conscious population, and WHOLEGARMENT production becomes an even more attractive alternative to conventional knitting.

Chinese WHOLEGARMENT product tags are also ideally suited to knit apparel companies wishing to market WHOLEGARMENT knitwear within the Chinese domestic market.

WHOLEGARMENT product tags feature the WHOLEGARMENT trademark along with a single-stroke illustration of a sweater symbolizing an entire garment knitted in one piece. On the back is a simple description of WHOLEGARMENT knitwear and its benefits.

SHIMA SEIKI

More Apparel/Garments News - Japan...