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DownEast promotes Aggiettes, Cheer Squad members
06
Sep '10
DownEast Home & Clothing, a high-style, low-price apparel and furniture retailer, announced that it is the exclusive sponsor for the Utah State University Spirit Squad with the start of the 2010-2011 school year. As part of the sponsorship, the Aggiettes Dance Team and female members of the USU Cheer Squad will receive practice wear from the DownEast Basics line and also sport its cute tops and smart layering pieces.

DownEast will be recognized as the Spirit Squad's exclusive sponsor at games, including a prominent display of its company logo on the USU scoreboard. Cheer Squad members will also do a DownEast “t-shirt” toss into crowds. Additionally, USU Spirit Squad members, including its popular “Big Blue” mascot, will appear at the Logan DownEast Home and Clothing store for an upcoming promotional event.

The Aggiettes, Cheer Squad and university mascot are an important part of USU athletics, including sideline and halftime performances at football and basketball games.

“We're very excited by DownEast's sponsorship. It's a great match for our dance and cheer teams,” said Linda Zimmerman, Utah State University Spirit Squad Advisor. “DownEast is a great brand renowned for its fashionable yet modest, affordable apparel. We're thrilled to have them on board.”

“The Aggiettes and USU Cheer Squad are celebrated for their enthusiastic spirit and talent, and they're vital to generating support for the university's sports teams,” said Rich Israelsen, Chief Operating Officer for DownEast. “We're proud to be their exclusive fashion sponsor and look forward to seeing them modeling our great DownEast Basics styles.”

DownEast Home & Clothing


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