Home / Knowledge / News / Apparel/Garments / DownEast promotes Aggiettes, Cheer Squad members
DownEast promotes Aggiettes, Cheer Squad members
Sep '10
DownEast Home & Clothing, a high-style, low-price apparel and furniture retailer, announced that it is the exclusive sponsor for the Utah State University Spirit Squad with the start of the 2010-2011 school year. As part of the sponsorship, the Aggiettes Dance Team and female members of the USU Cheer Squad will receive practice wear from the DownEast Basics line and also sport its cute tops and smart layering pieces.

DownEast will be recognized as the Spirit Squad's exclusive sponsor at games, including a prominent display of its company logo on the USU scoreboard. Cheer Squad members will also do a DownEast “t-shirt” toss into crowds. Additionally, USU Spirit Squad members, including its popular “Big Blue” mascot, will appear at the Logan DownEast Home and Clothing store for an upcoming promotional event.

The Aggiettes, Cheer Squad and university mascot are an important part of USU athletics, including sideline and halftime performances at football and basketball games.

“We're very excited by DownEast's sponsorship. It's a great match for our dance and cheer teams,” said Linda Zimmerman, Utah State University Spirit Squad Advisor. “DownEast is a great brand renowned for its fashionable yet modest, affordable apparel. We're thrilled to have them on board.”

“The Aggiettes and USU Cheer Squad are celebrated for their enthusiastic spirit and talent, and they're vital to generating support for the university's sports teams,” said Rich Israelsen, Chief Operating Officer for DownEast. “We're proud to be their exclusive fashion sponsor and look forward to seeing them modeling our great DownEast Basics styles.”

DownEast Home & Clothing

Must ReadView All

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Apparel/Garments | On 27th Apr 2017

EC takes action to make garment sector more sustainable

The European Commission (EC) has presented a set of focused actions...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Hannah Lane

Encouragement from brands will motivate supply chains to become more...

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search