Home / Knowledge / News / Apparel/Garments / DownEast promotes Aggiettes, Cheer Squad members
DownEast promotes Aggiettes, Cheer Squad members
Sep '10
DownEast Home & Clothing, a high-style, low-price apparel and furniture retailer, announced that it is the exclusive sponsor for the Utah State University Spirit Squad with the start of the 2010-2011 school year. As part of the sponsorship, the Aggiettes Dance Team and female members of the USU Cheer Squad will receive practice wear from the DownEast Basics line and also sport its cute tops and smart layering pieces.

DownEast will be recognized as the Spirit Squad's exclusive sponsor at games, including a prominent display of its company logo on the USU scoreboard. Cheer Squad members will also do a DownEast “t-shirt” toss into crowds. Additionally, USU Spirit Squad members, including its popular “Big Blue” mascot, will appear at the Logan DownEast Home and Clothing store for an upcoming promotional event.

The Aggiettes, Cheer Squad and university mascot are an important part of USU athletics, including sideline and halftime performances at football and basketball games.

“We're very excited by DownEast's sponsorship. It's a great match for our dance and cheer teams,” said Linda Zimmerman, Utah State University Spirit Squad Advisor. “DownEast is a great brand renowned for its fashionable yet modest, affordable apparel. We're thrilled to have them on board.”

“The Aggiettes and USU Cheer Squad are celebrated for their enthusiastic spirit and talent, and they're vital to generating support for the university's sports teams,” said Rich Israelsen, Chief Operating Officer for DownEast. “We're proud to be their exclusive fashion sponsor and look forward to seeing them modeling our great DownEast Basics styles.”

DownEast Home & Clothing

Must ReadView All

Textiles | On 7th Dec 2016

New Texprocil chairman bats for increased UPI adoption

Ujwal Lahoti, the new Cotton Textile Export Promotion Council...

RBI Governor Urjit Patel addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

Defying expectations, RBI keeps repo rate unchanged

Defying market expectations, the Monetary Policy Committee (MPC) of...

The new OJ 59/1 B. Courtesy: Karl Mayer

Textiles | On 7th Dec 2016

Karl Mayer unveils new LACE.EXPRESS model for apparel

Germany’s leading textile machinery firm, Karl Mayer, has launched a...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search