Home / Knowledge / News / Apparel/Garments / XYIENCE & Wanderlei Silva renew Brand Ambassador Contract
XYIENCE & Wanderlei Silva renew Brand Ambassador Contract
10
Sep '10
XYIENCE announces that it has renewed the contract of international mixed martial arts (MMA) superstar Wanderlei Silva. Silva has been the face of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), since September 2008.

The UFC middleweight fighter with a record of 33-10-1 has appeared in XYIENCE print ads and commercials; has made personal appearances on behalf of the brand and is working with XYIENCE on co-branded apparel. XYIENCE management feels that Silva, a native of Brazil, has played an important role in catapulting the brand to success.

"XYIENCE is thrilled to continue its relationship with Wanderlei Silva, one of the greatest fighters in the sport of MMA," says Michael Levy, XYIENCE COO and CFO, of the multi year agreement. "Wanderlei has done an outstanding job as a brand ambassador, often coming to us with new and exciting ideas on how to reach our target audience and heighten awareness of our brand and MMA in areas where we've recently secured distribution."

For Silva, who is recovering from knee surgery, the renewal of his contract is a sign of great things to come. "For many athletes, an injury can mean the end of a relationship with a sponsor. XYIENCE stood behind me in my time of victory and they continued to do so when I became injured. This means a great deal to me," says Silva, who is back in the gym training, focusing primarily on upper body strengthening.

"My relationship with XYIENCE is filled with mutual respect and is very much about the long term," he says, adding, "XYIENCE is a great brand, and they've also worked to help inspire my team of amateur fighters." Silva runs a 10,000 sq. ft. state-of-the-art training facility, Wand Fight Team, in his adopted hometown of Las Vegas. The facility is a place where aspiring MMA pros have the chance to learn from his experience.

"We have a lot of new ideas for promotions that MMA fans will love and that will help XYIENCE grow internationally. It's going to be a very exciting time and I'm grateful for the opportunity to work with XYIENCE."

Says Levy, "We are looking forward to the continued growth of our partnership with Wanderlei, who is much more to us than a sponsored athlete -- he's a part of the XYIENCE family."

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America and more than 420 million television households world-wide.

XYIENCE


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search