Mandhana plans entry into retail market

13 Sep '10

1 min read

Mandhana Industries, a textile manufacturer, which made an entry into the capital market at the beginning of the current year, intends to penetrate the burgeoning Indian retail market early next year, through introduction of a collection of men's casual wear brands.

Initially the company will start selling commodities through its flagship stores and later on through franchise outlets, informed, Mr. Manish Mandhana, Managing Director Mandhana Industries.

The company's plan for next year, include setting up 10 flagship and 50 franchise stores. It aims to set up 700 franchise format stores in the next few years and will invest around Rs 1.5 billion for retail market, brand promotion and business expansion alone in first phase, added the MD.

Moreover, it will improve its production volume from 50 million pieces to 90 million pieces and plans to add new capacity of 1.8 million meter in fabrics per month to the current 5.2 million meters of fabric. The company garnered Rs 6.25 billion revenue last year and fetched a profit of Rs 480 million.

Fibre2fashion News Desk - India

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