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Distribution of Popin' Pete's merchandise on Threader
13
Sep '10
Streetwear company Wildchild Nation, LLC announces a new partnership with Electric Boogaloo member and popping innovator, Popin' Pete. Wildchild Nation provides online distribution of Popin' Pete's merchandise on Threader, the first online urban clothing marketplace for the dance and entertainment industries.

Popin' Pete said, "Threader is changing the game. I've spent my career helping define popping as a dance style and teaching it around the world. Threader helps me continue doing what I do and lets hip hop and popping fans all over the world show their support."

Wildchild Nation co-founder Marc David commented, "Few people have influenced hip hop dance as much as Popin' Pete. A member of the world-famous Electric Boogaloos, Pete helped define a dance style, and to this day he travels around the world teaching thousands of dancers the fundamentals of popping. It is with great pleasure we welcome Popin' Pete to the Threader family of brands."

Threader urban clothing creates an "About" page for each brand available on the site. Many customers are unfamiliar with the roots of hip hop dance culture. As Threader offers merchandise from both original and new innovators in hip hop dance, the addition of the "About" page enables those customers an opportunity to learn the history of the movement while shopping for the brands they support.

Wildchild Nation, LLC


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