New GM aims to drive potential of HOTmilk brand

14 Sep '10

2 min read

HOTmilk, the New-Zealand based global leader in fashion maternity lingerie, is announcing the appointment of Scott Newton as its new General Manager. Newton, who once served as HOTmilk's Chief Financial Officer, will work alongside co-owners Ange Crosbie and Lisa Ebbing to head up the rapidly-growing international company.

“I'm excited for the potential of the HOTmilk brand,” says Newton. “In four years, HOTmilk has created a foot print in over three dozen countries, 6 continents, servicing 800 plus retail customers and impacting the lives of thousands of new mothers around the globe.

“Our team is continually looking at ways to improve on what we deliver to our customers, through our envelope-pushing marketing campaigns, innovative designs and impeccable customer service. We have evolved into a truly global brand. Our future goals are ambitious, but it is this ambition that drives us to become the market leader in sexy nursing lingerie.”

A qualified chartered accountant, Newton began his career in a practice in Auckland before joining Vodafone as a commercial analyst. He then moved to the UK, where he worked for Virgin Mobile and was involved in its initial public offering as a publically listed company.

“Following this, Scott worked at EMAP, a business to business (B2B) media group where Scott played an important role in restructuring all Business units through a sale to the Guardian Media Group. In his current role for HOTmilk, Newton will be based in New Zealand, where he currently resides with his wife Emma and their young daughter.

HOTmilk officially launched in the U.S. in Fall 2009. The brand, which specializes in sexy sophisticated fashion lingerie will introduce a new basics collection called Essentials for Spring '11. The Essentials collection will include the company's first assortment of shapewear. This ongoing collection of perennial basics will complement HOTmilk's seasonal fashion ranges. The company also recently announced the launch of its first interactive ecommerce site slated to go live for the U.S. market later this month.

HOTmilk