Home / Knowledge / News / Apparel/Garments / Sears collaborates with French Connection
Sears collaborates with French Connection
16
Sep '10
Sears, one of America's leading retailers, French Connection UK, the innovative British fashion house, and LF USA's Regatta division, announced the launch of UK Style by French Connection. The line will offer contemporary, stylish clothing and accessories collections for men, women, and children.

The collaboration will bring in-store, branded boutiques to 500 Sears locations throughout the U.S., starting in the first quarter of 2011, just in time for the spring shopping season. Simultaneously, the collection will be available on Sears.com. A campaign encompassing print, broadcast, and in-store signage—inspired by French Connection's signature, groundbreaking creative—will be an integral part of the brand kickoff.

World-renowned advertising agency Lloyd & Co, best-known for its work with Tom Ford and Gucci, has been retained by LF USA and French Connection to develop the campaign. Following the initial launch, Sears will introduce swimwear, footwear, sunglasses, jewelry, and other accessories along with items for the home.

"French Connection is a world leader in contemporary fashion," said John Goodman, executive vice president of Apparel and Home for Sears Holdings. "This addition to our brand portfolio will significantly increase our relevance among younger customers while strengthening our effort to re-energize our fashion offerings at Sears. The launch of UK Style by French Connection signifies our continued commitment to compelling fashion and great value. We are thrilled with this major opportunity to work with a company whose vibrant, cutting-edge fashion and avant-garde marketing have made waves in the fashion industry for almost forty years."

"A new licensing agreement with two world class companies is very exciting. This launch gives us the opportunity to use the strength of French Connection as a global brand to reach a wider audience at new, accessible price points," said Stephen Marks, founder and chairman of French Connection. "We believe this will complement our existing French Connection brand. We're very much looking forward to introducing UK Style by French Connection to the American market."

The women's collection offers floral leggings and striped tanks along with patterned minis, sequined and animal-print shifts, designed to capture French Connection's joie de vivre. Inspired by street and runway fashions in international capitals, the men's collection offers dark-washed jeans, button-down Oxford shirts, and V-neck tees.

"French Connection is the pioneer of fast fashion and is an international leader in the contemporary category with original, groundbreaking consumer marketing year after year," said Rick Darling, president of LF USA. "This is a powerful alliance between Sears, one of America's top retailers, London based French Connection, with its fashion heritage, and LF USA with its design capabilities and global sourcing network. This alliance is sure to produce great fashion at great value for our customers."

Sears, Roebuck and Co

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search