Home / Knowledge / News / Apparel/Garments / Arvind gung-ho on 'Smart Casual' clothing
Arvind gung-ho on 'Smart Casual' clothing
18
Sep '10
Mr Rishi Vasudev
Mr Rishi Vasudev
With growing salaries and a more disposable income to boot, Indian males are now becoming more lifestyle conscious in their clothing preferences and waiting to take advantage of these are the biggest apparel retailers in India are the likes of Arvind Brands and Madura Garments.

The segment is 'Lifestyle Sportswear'. These retailers are exploring spaces hitherto occupied by global brands like, Nike, Puma, Reebok and Adidas, however, minus the lifestyle tag. Arvind has launched lifestyle sportswear brands like Arrow Sport, US Polo and Gant.

Lifestyle sportswear category is growing at a blistering rate of around 100 percent; year-on-year and accounts for a good chunk of the garment retail sector and clothing retailers are firing from all cylinders in a bid to capture a larger slice of this high-growth segment.

For instance, premium menswear brand Arrow, from Arvind has 'Arrow Sport' which has posted a growth of 50 percent and has also been clocking a CAGR of 35 percent, since the last three years and in the process, has also outperformed the mother brand in terms of growth.

Arvind also has in its stable, the mid-premium American brand 'US Polo', whose sales are expected to touch Rs 500 million in the current fiscal year, with a target to reach Rs one billion in the next three years by expanding the reach of the brand.

One more brand in the super-premium segment sportswear lifestyle from Arvind is Gant, whose range is priced between Rs 3,500 and Rs 9,000. In order to bring a clear picture to our readers with regards to the potential of this very promising segment, Fibre2fashion spoke to Mr Rishi Vasudev, Vice-President and Business Head of Arrow brand.

We began by asking him about the market share of lifestyle sportswear segment in global apparel market, to which he said, “Lifestyle sportswear segment is there from quite sometime and is not something new and lies in between formal wear and the casual wear.

“A lot of people prefer to dress in these types of clothing towards the end of the week and also office goers who are not interacting face to face with their customers, like to don lifestyle sportswear as it also gives a casual look, which can also be called 'Smart Casual'. There are lots of big brands like Tommy Hilfiger, which are focusing on this kind of clothing, around the world.”

When quizzed about the market potential that he foresees for this particular segment, particularly in the Indian context, he replied by saying, “Casuals are fun clothing and formals are strictly for work. Smart casuals are something that can be worn to office as well as be a casual wear, for which, the market is rapidly evolving.

“Most of the large brands, which fill up the lifestyle space like Arrow, are expanding firmly into sports. Arrow Sports has been present in the market for quite sometime and in recent years, has grown very well. The very same customers, who were buyingArrow, are now looking at buying Arrow Sport.”

We concluded this very informative chat by asking him about the products that make up the sportswear lifestyle category and the pricing, to which he informed, “Shirts, Trousers, T-Shirts, Jackets, Unlined Jackets and Denims. The pricing of this segment is in line with Arrow formals neither higher nor lower. An Arrow Sports shirt is typically priced in the range of Rs 1,400-2000.”

Fibre2fashion News Desk - India


Must ReadView All

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Strong exports, consumption fuel growth in Asia: ADB

Textiles | On 16th Dec 2017

Strong exports, consumption fuel growth in Asia: ADB

Economic expansion in developing Asia is likely to accelerate to 6...

Nomura  foresees 7.5% GDP growth for India in 2018

Textiles | On 16th Dec 2017

Nomura foresees 7.5% GDP growth for India in 2018

India's economy is on the cusp of a cyclical recovery and will...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search