Sep '10
In this region, between Russia and Asia, Benetton has invested in an innovative commercial development strategy that looks to the future, responding to the complexities of the market with energy and dynamism, and grasping growth opportunities wherever they arise. Some of the new stores in particular are part of the Opening Soon… programme, which applies new architectural and design ideas to retail spaces, combining the necessary modernity with a respect for the history of the building and for the environment.
In Russia, where Benetton already has over 120 retail outlets, the new stores are located in Kaliningrad, one of the largest Baltic ports; Irtusk, Yakutsk and Bratsk, in the Siberia region; and Khabarovsk, on the Trans-Siberian railway line, just a few miles from the Chinese border.
The large new store in Kaliningrad features a floor space of over 4,000 m² on two levels, and is located in a building on one of the city's main shopping streets. The design for the facade was developed by Studio Cino Zucchi Architetti of Milan, with a predominance of glass to maximise Benetton's latest signature theme of light effects that change according to the time of day. The building houses both Benetton and Sisley stores, with separate entrances, but communicating from the inside.
The refined interior design was conceived to create genuine departments, each developing the concepts of the various lines of apparel. Indeed, as is the case for all the new stores, each Benetton collection features a specific interior design concept: Twins for the Benetton Woman and Man collections, and System, designed to show the children's collections to their best advantage. Sisley also presents its new conceptstore, Esagram, which counts on an even more distinctive and sophisticated image, with a warm, bright atmosphere that is discreet, modern and refined.
The new double store in the old centre of Irkutsk, one of Siberia's most important cities, is integrated with the late nineteenth century architecture. The facade is designed by the Milanese Studio Arassociati, giving a classic yet modern order, in which the system of store windows and entrances is inserted, and on which the UCB and Sisley signs look like adornments when viewed from the street. With a total space of over 2,100 m² divided between two levels, United Colors of Benetton offers the complete collections for Woman, Man, Kids and Undercolors; Sisley presents its glamorous Woman and Man collections.
The opening in Yakutsk, a Siberian city some 450 km from the Arctic Circle, is again a double store housing both UnitedColors of Benetton and Sisley, for a total of over 1,600 m². The store entrance consists of a large foyer that leads to the Sisley and UCB Man areas on the ground floor, and up the large, historic staircases to the first floor, where the Woman and Kids collections are found. This subdivision has created four distinct areas, each characterised by the different identities of the collections.
Must ReadView All
Textiles | On 18th Oct 2017
Sutlej Textiles adds American Silk Mills to its portfolio
Sutlej Textiles and Industries Ltd (STIL) has announced the...
Apparel/Garments | On 18th Oct 2017
Arvind to set up mega apparel facility in Gujarat
Arvind Limited, one of India’s largest textile to retail...
Textiles | On 18th Oct 2017
Cotton stocks accumulating everywhere outside of China
Global cotton stocks outside of China are expected to rise by nearly...
Interviews View All
Top executives
Textile & apparel bodies
The decision is transformational
Deepak Jain
Baggout
We are using Facebook and Instagram to promote ourselves
Headhonchos
Indian fashion industry
Organic the first choice of any environment-conscious person
Kusumgar Corporates is a leading manufacturer of technical textiles and...
<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...
New Delhi-based Jogindra Industries Private Limited provides an assortment ...
Johan Berlin
InvestKonsult Sweden AB
Investkonsult Sweden AB has been buying and selling second-hand textile...
Ashok Desai
Bombay Textile Research Association
Bombay Textile Research Association (BTRA) is a leading name in textile...
Urs Stalder
Sanitized AG
Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...
Igor Chapurin
Chapurin
"Now we can see the Russian trend in international fashion. And Russian...
Akta Adani
India Boulevard
India Boulevard is a San Francisco-based curated fashion marketplace that...
Divvya and Nidhhi Gambhir
Walnut
<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...
Recommended
news category
Related Categories:
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
Yes No SkipActive Poll
Do you see sustainability as a route to business growth?
YesTotal Votes: 67
Do you think adopting a sustainable approach will be a profitable move for your business?
Yes No SkipActive Poll
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
YesTotal Votes: 67
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
Yes No SkipActive Poll
Do you think adopting a sustainable approach will be a profitable move for your business?
YesTotal Votes: 67
Thanks for your valuable feedback. Claim your free latest sustainability e-book.
Active Poll
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
YesTotal Votes: 67
E-News Insight
Latest News Update in Your Mail Box.
