• A mobile media effort in partnership with AdMob and NBC to deliver targeted messaging that will drive mobile users to the microsite.
• Omni-Heat technology training clinics for key retail associates in the U.S.
• A social media program called "Ice Pics" in which Columbia will ask its U.S. Facebook fan base to send photos of themselves using an Omni-Heat product in an extreme setting. The program will feature weekly prizes including $50 and $100 gift certificates to encourage consumers to get outside and put the products through the paces.
• A national Freezer Tour to bring the technology directly into the hands of U.S. outdoor enthusiasts everywhere. The tour kicked off earlier this year at the ESPN X Games in Los Angeles in July and will run through the end of November with stops planned across the country. During the Freezer Tour, consumers are invited to test Omni-Heat products while singing karaoke in The Coldfessional - a large freezer that transports them to the coldest places on earth.
Columbia Sportswear Company
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