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Novara Mainline line covers continuum of distances
24
Sep '10
REI (Recreational Equipment, Inc.), announced its 2011 line of Novara-brand bicycles and apparel during the Interbike International Bike Expo. Novara, REI's award-winning private label bicycle brand, will add new pavement, road and mountain bicycles to its line targeted to all types of riders from beginner to advanced, and for most any terrain from city streets to mountain trails.

Novara's “Mainline” collection includes new and updated pavement bikes, designed to meet the needs of urban riders who want to cover a continuum of distances. Other highlights include the new “Verita,” a classic roadster with a svelte design, and the new “Matador 29” for a smooth ride over bumpy mountain terrain. Novara's 2011 product will be available exclusively through REI starting in November online and in REI stores.

“The entire Novara collection provides an exciting, updated look and feel, with brand new designs, great quality and tremendous value to our members and customers,” Steve Gluckman, Novara brand manager. “Our Mainline category addresses the move we're seeing toward our customers commuting over a variety of distances,” Steve adds. “We refreshed our entire transportation category to share common commuting elements, and give our customers a choice depending on the distance they want to ride.”

Apparel:
To complement its “Never a bad time to ride” theme, Novara also offers a collection of urban, road and mountain biking apparel to keep riders comfortable in the saddle.

Designed especially for riding in wet, blustery days, the new Verita Jacket for men and women uses eVent fabric and is windproof up to 60 mph. Also new for the season is the Headwind Jacket, a polyester/nylon/spandex shell, also windproof up to 60 mph, is available for men and women. Urban highlights include the Marco Jerseys and Marco Knickers for men, Rhumba Tank and Flirt Pedal Pushers for women.

REI (Recreational Equipment Inc)


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