Home / Knowledge / News / Apparel/Garments / Novara Mainline line covers continuum of distances
Novara Mainline line covers continuum of distances
24
Sep '10
REI (Recreational Equipment, Inc.), announced its 2011 line of Novara-brand bicycles and apparel during the Interbike International Bike Expo. Novara, REI's award-winning private label bicycle brand, will add new pavement, road and mountain bicycles to its line targeted to all types of riders from beginner to advanced, and for most any terrain from city streets to mountain trails.

Novara's “Mainline” collection includes new and updated pavement bikes, designed to meet the needs of urban riders who want to cover a continuum of distances. Other highlights include the new “Verita,” a classic roadster with a svelte design, and the new “Matador 29” for a smooth ride over bumpy mountain terrain. Novara's 2011 product will be available exclusively through REI starting in November online and in REI stores.

“The entire Novara collection provides an exciting, updated look and feel, with brand new designs, great quality and tremendous value to our members and customers,” Steve Gluckman, Novara brand manager. “Our Mainline category addresses the move we're seeing toward our customers commuting over a variety of distances,” Steve adds. “We refreshed our entire transportation category to share common commuting elements, and give our customers a choice depending on the distance they want to ride.”

Apparel:
To complement its “Never a bad time to ride” theme, Novara also offers a collection of urban, road and mountain biking apparel to keep riders comfortable in the saddle.

Designed especially for riding in wet, blustery days, the new Verita Jacket for men and women uses eVent fabric and is windproof up to 60 mph. Also new for the season is the Headwind Jacket, a polyester/nylon/spandex shell, also windproof up to 60 mph, is available for men and women. Urban highlights include the Marco Jerseys and Marco Knickers for men, Rhumba Tank and Flirt Pedal Pushers for women.

REI (Recreational Equipment Inc)


Must ReadView All

Apparel/Garments | On 27th Jun 2017

Vietnam to build fashion, textile, trading centres

Vietnam's Ho Chi Minh City will build large centres for designing...

Textiles | On 27th Jun 2017

Barcelona’s Unitin develops recycled Indigo yarns

Unitin, a trademark of Industrias Morera SA and a leading textile...

Information Technology | On 27th Jun 2017

ThreadSol to bring fabric solutions to Thailand

ThreadSol, an enterprise material management provider for the sewn...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search