Home / Knowledge / News / Apparel/Garments / Fila to setup 70 outlets in India
Fila to setup 70 outlets in India
27
Sep '10
Fila India, a sports lifestyle brand aims to open 60 to 70 outlets in the country in next three years, by making an investment of more than Rs 100 million. Intending to open stores mainly in metros and tier I cities, the brand has targeted revenues of between Rs 1.2 to Rs 1.5 billion by the end of 2013. Cravatex had bought the India brand license around a year ago.

According to the Chief Executive Officer, Fila India Mr. Rajiv Bajaj, the first store would be set up at Linking Road in Mumbai within two weeks. The stores will be established on an average area of 1,500 sq. ft. which will be a mix of high street and malls. Maximum number of stores will be on a franchise format.

Currently, the products of this brand are available at around 800 multi-brand outlets (MBOs) across the country. Fila will be competing in the same segment, in which other sports brands such as Nike, Reebok and Adidas already have a good control over the Indian market.

The brand, with a product range between Rs 1,800 to Rs 3,500, is focusing on the young urban class of the country. It will spend 8 to 10 percent of its overall sales on brand promotion and advertising, informed the company CEO.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search