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Accessories Display Forum at Intertextile
Sep '10
At the next Intertextile Shanghai Apparel Fabrics, Shanghai New International Expo Centre, Shanghai, China, from 19 – 22 October 2010, trend forums will be showcased throughout the ten halls (W1- W4 and E1- E6), delivering a more vibrant and comprehensive trend forecast. Nearly 2,500 apparel fabrics and textile products related suppliers will occupy an exhibition space of 115,000 sqm at the Shanghai New International Expo Centre.

This season, Intertextile Directions trend forum (W2) will be under the creative guidance of NellyRodi Agency who will be in charge of the entire trend forum conception from forecasting to on-site design. The initial forecast collaboration for the Autumn/Winter 2011-12 trends was a direct result of meetings that took place at Texworld Paris 2009 and Texworld USA 2010 between NellyRodi Agency from France, Doneger Creative Services from the US, Sachiko Inoue from Japan and Elementi Moda from Italy. These cooperations gave rise to four themes:

Northern Shelter – Calm serenity and protective cocoons introduce a melancholic atmosphere. Cool colours with a neutralised light effect ranging from fine jerseys and coarse cashmeres to cross-stitch embroideries and windproof nylon materials.

Indulgent Dreams – A seductive and multisensory winter that expresses feminine consciousness and nostalgic feelings. Serene and soft colours in nude skin tones and cosmetic pink hues in materials ranging from superfine wools and antique laces to monochromatic brocades and prints with ephemeral motifs.

Layers of Time – Recovering traditions as well as exploring the heritage of ancestral memories and passed time glory. Colours modulated by a vintage patina with materials ranging from woollen twills and kempy mohairs to coarse canvas and paisleys on velvets and satins.

Crazy Creations – Opulent extravagance expressing personality and uniqueness that dares to be unconventional with fantasy and fun. Vibrant colours in materials ranging from coloured denim and sparkling jersey knits with fake furs to exaggerated graphics and techno lycra.

The reputable Fabrics China will also predict trends using exhibitors' fabrics for Suitings (E2), Ladieswear (E4) and Functional/Sportwear (E5) under four themes, including:

When death becomes a kind of aesthetic, there is not only loneliness and fear, but also a sense of humour, as well as a feeling of irony and rebellion. In contrast, The Middle Ages, known as the "Dark Ages" in European history, is precipitating luxurious, heavy and complicated handicrafts.

When facing the problems of disappearing forests and arctic circle, more and more people are becoming concerned with the universe's environmental issues.
A new Chinese nationalism that was popularised in the 1970s is set to make a big comeback, but with a new element of environmental protection.

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