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JCP's Long Range Plan to drive substantial sales gains
29 Sep '10
3 min read
Additional enhancements made to store locations include features such as dedicated shop-within-shops for new brands such as MNG by Mango and Call it Spring by ALDO, and new fixturing for the rollout of Liz Claiborne across 30 categories. They also include the installation of new Findmore interactive in-store fixtures, which allow customers to access and purchase from jcp.com right from the selling floor. Additional improvements have also been made to increase energy efficiency across these stores and allow shoppers to discover all that JCPenney has to offer in a fun, easy and convenient shopping environment.
J. C. Penney Company Inc
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