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Sidharth to be "Boy Next Door' for Peter England
01
Oct '10
Sidharth Narayan popularly known as the Aamir Khan of South India is an actor with a difference. Girls everywhere seem to go ga ga over this rising star.

The dark brooding guy with his boy next door looks coupled with a charming smile has managed to win the hearts of Tamil and Telugu audiences worldwide. Siddharth, who made his debut in Boys, has established himself as an actor, director, writer and also a playback singer.

He stepped into Bollywood through the film 'Rang De Basanti' and won rave reviews for his fabulous performance in the film. Sidharth appearing as the boy next door in Peter England latest ad campaign “Beginning of good things”.

Siddhartha has the ability to be relatable as well as aspiration to millions of young Peter England consumers. At the same time he is the right personification of the core values of Peter England.

The robust 360? campaign that addresses this young Indian will be seen across TV, print, outdoor, digital & its extensive range of over 2000 retail outlets.

Peter England

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