Interviews
News Flash
Kids to need special clothing size by NPD
30 Nov '05
4 min read
Market research firm The NPD Group reported that one-third of overweight children wear adult or junior size clothing.
With nearly one-third of all children in the US considered overweight, finding clothing that fits has become a challenge for overweight kids. According to a new report from leading consumer and retail information company, The NPD Group, mothers of overweight children reported 31 percent of their nine to twelve-year-old boys and 38 percent of girls in this age group are already wearing men's, women's or junior-size apparel.
“Sizing Up”: A Solution, But One That May Not Fit Very Well
The overweight nine to twelve-year-old boy and girl appear to be stuck between youth sizing that is too small and adult sizing that is larger, but not proportional. According to the report, 74 percent of overweight boys and 84 percent of overweight girls in the nine to twelve-year-old age group are “sizing up” to buy sizes other than those typically made for children their age.
NPD found that pants are the hardest clothing item to buy for overweight children. Moving up to adult sizes often means jeans fit too long for boys and are ill-proportioned in the hips, waist or legs for girls.
What Are Mothers Saying?
According to the report, overweight boys are twice as likely to wear men's-sized apparel, compared to total boys ages nine to twelve. One mother said she has a difficult time finding “clothes like some of his friends” when shopping for her ten-year-old son.
With nearly one-third of all children in the US considered overweight, finding clothing that fits has become a challenge for overweight kids. According to a new report from leading consumer and retail information company, The NPD Group, mothers of overweight children reported 31 percent of their nine to twelve-year-old boys and 38 percent of girls in this age group are already wearing men's, women's or junior-size apparel.
“Sizing Up”: A Solution, But One That May Not Fit Very Well
The overweight nine to twelve-year-old boy and girl appear to be stuck between youth sizing that is too small and adult sizing that is larger, but not proportional. According to the report, 74 percent of overweight boys and 84 percent of overweight girls in the nine to twelve-year-old age group are “sizing up” to buy sizes other than those typically made for children their age.
NPD found that pants are the hardest clothing item to buy for overweight children. Moving up to adult sizes often means jeans fit too long for boys and are ill-proportioned in the hips, waist or legs for girls.
What Are Mothers Saying?
According to the report, overweight boys are twice as likely to wear men's-sized apparel, compared to total boys ages nine to twelve. One mother said she has a difficult time finding “clothes like some of his friends” when shopping for her ten-year-old son.
Popular News
Leave your Comments
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
