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Maidenform partners with Coconut Grove Intimates
Oct '10
Maidenform Brands, Inc., announced that it has granted Coconut Grove Intimates an exclusive worldwide license to manufacture, market, sell and distribute bra accessories under the Maidenform, Self Expressions, Sweet Nothings, Inspirations, Luleh and Bodymates marks. Bra accessories include bra straps, bra enhancers, adhesive bras and bra extenders.

"We are very pleased to enter into this partnership with Coconut Grove," said Maurice Reznik, Chief Executive Officer of Maidenform Brands, Inc. "Coconut Grove is an ideal partner and has a successful track record in the marketplace"

"We're excited to align with Maidenform, a true leader in the intimate apparel business," says Cortney Scheiner, Coconut Grove Intimates' Vice President of Global Sales and Operations. "Our 25-year history of manufacturing innovative, high quality products will complement Maidenform's position in the market, helping them to further deliver problem-solving intimate apparel products to women worldwide."

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During its 88-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women.

Maidenform Brands Inc

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