Home / Knowledge / News / Apparel/Garments / Peter England chases Rs 10 bn in revenues
Peter England chases Rs 10 bn in revenues
08
Oct '10
Aditya Birla Nuvo's mid-priced apparel brand Peter England Fashion and Retail (PEFR), aims to generate revenues worth Rs. 10 billion from sales, over the next three years. For, this fiscal, the company has set a target to achieve turnover of Rs five billion as against earnings of Rs four billion in 2009-10.

Kedar Apshankar, Chief Operating Officer, PEFR, said that, the country's leading menswear brand in terms of volume, each year vends around six million garments.

The brand also proposes to introduce several accessories for men. However, the proposal is in its infancy stage and the company is surveying the market prospects for 50 accessory items, and probably may launch five of them in the market in next six months. He further stated that, the company has recently launched its denims and club wear collection, tagged as 'Peter England Party'.

Telugu actor Siddharth has been signed to endorse the brand. Also the company, after a long gap of six years is again resuming television commercials, with its new advertisement set to go on air within a week.

Apshankar further stated that, they have plans to come up with new products and designs, mainly for youngsters under 25 years of age.

The company has above 600 stand-alone and 2,000 multi-brand stores across 650 cities in India, and proposes to launch 150 outlets, irrespective of format, each year for next three years.

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search