Home / Knowledge / News / Apparel/Garments / Peter England chases Rs 10 bn in revenues
Peter England chases Rs 10 bn in revenues
Oct '10
Aditya Birla Nuvo's mid-priced apparel brand Peter England Fashion and Retail (PEFR), aims to generate revenues worth Rs. 10 billion from sales, over the next three years. For, this fiscal, the company has set a target to achieve turnover of Rs five billion as against earnings of Rs four billion in 2009-10.

Kedar Apshankar, Chief Operating Officer, PEFR, said that, the country's leading menswear brand in terms of volume, each year vends around six million garments.

The brand also proposes to introduce several accessories for men. However, the proposal is in its infancy stage and the company is surveying the market prospects for 50 accessory items, and probably may launch five of them in the market in next six months. He further stated that, the company has recently launched its denims and club wear collection, tagged as 'Peter England Party'.

Telugu actor Siddharth has been signed to endorse the brand. Also the company, after a long gap of six years is again resuming television commercials, with its new advertisement set to go on air within a week.

Apshankar further stated that, they have plans to come up with new products and designs, mainly for youngsters under 25 years of age.

The company has above 600 stand-alone and 2,000 multi-brand stores across 650 cities in India, and proposes to launch 150 outlets, irrespective of format, each year for next three years.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Apparel/Garments | On 27th Apr 2017

EC takes action to make garment sector more sustainable

The European Commission (EC) has presented a set of focused actions...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search