Home / Knowledge / News / Apparel/Garments / Cohen as Chief Marketing Officer at New York
Cohen as Chief Marketing Officer at New York
Oct '10
New York & Company, Inc., a specialty apparel chain with 580 retail stores, announced that Eran Cohen has been named to the position of Executive Vice President, Chief Marketing Officer. The Company has expanded its Chief Marketing Officer role and Mr. Cohen will be responsible for all marketing and visual aspects of New York & Company's integrated brand strategy and marketing campaign including the Company's E-commerce business. Mr. Cohen will report to Greg Scott, President, and he will serve on the Company's executive committee.

"We are excited to have Eran join our senior management team," said Greg Scott, New York & Company's President. "Eran is a talented executive with deep expertise across all marketing disciplines, especially as it relates to specialty retail. Under his leadership, we have a great opportunity to further leverage the New York & Company brand through a comprehensive and strategic marketing program that will enhance the overall experience for our customers."

Mr. Cohen joins New York & Company from Collective Brand's Payless ShoeSource Division, where most recently he was Senior Vice President, Chief Marketing Officer. At Payless, Mr. Cohen was part of the team that led the Payless brand turn-around. He was responsible for all global marketing efforts - including branding and brand strategies, media, public relations, digital marketing, creative, visual merchandising, customer relationship management and the E-commerce business. In addition, Mr. Cohen provided creative strategy and support for the brand repositioning efforts of Keds and Stride Rite, two of Collective Brands' iconic brands.

He also served on the Strategic Advisory Committee for Collective Licensing International, the youth lifestyle brand and licensing arm of Collective Brands. Mr. Cohen's prior professional experience includes leadership roles with Gap and Old Navy, divisions of Gap, Inc. Mr. Cohen launched his career in retail at Esprit de Corp., where he held various Product Manager positions and served as President of Esprit Asia footwear and accessories division.

New York & Company Inc

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search