Home / Knowledge / News / Apparel/Garments / Cohen as Chief Marketing Officer at New York
Cohen as Chief Marketing Officer at New York
14
Oct '10
New York & Company, Inc., a specialty apparel chain with 580 retail stores, announced that Eran Cohen has been named to the position of Executive Vice President, Chief Marketing Officer. The Company has expanded its Chief Marketing Officer role and Mr. Cohen will be responsible for all marketing and visual aspects of New York & Company's integrated brand strategy and marketing campaign including the Company's E-commerce business. Mr. Cohen will report to Greg Scott, President, and he will serve on the Company's executive committee.

"We are excited to have Eran join our senior management team," said Greg Scott, New York & Company's President. "Eran is a talented executive with deep expertise across all marketing disciplines, especially as it relates to specialty retail. Under his leadership, we have a great opportunity to further leverage the New York & Company brand through a comprehensive and strategic marketing program that will enhance the overall experience for our customers."

Mr. Cohen joins New York & Company from Collective Brand's Payless ShoeSource Division, where most recently he was Senior Vice President, Chief Marketing Officer. At Payless, Mr. Cohen was part of the team that led the Payless brand turn-around. He was responsible for all global marketing efforts - including branding and brand strategies, media, public relations, digital marketing, creative, visual merchandising, customer relationship management and the E-commerce business. In addition, Mr. Cohen provided creative strategy and support for the brand repositioning efforts of Keds and Stride Rite, two of Collective Brands' iconic brands.

He also served on the Strategic Advisory Committee for Collective Licensing International, the youth lifestyle brand and licensing arm of Collective Brands. Mr. Cohen's prior professional experience includes leadership roles with Gap and Old Navy, divisions of Gap, Inc. Mr. Cohen launched his career in retail at Esprit de Corp., where he held various Product Manager positions and served as President of Esprit Asia footwear and accessories division.

New York & Company Inc


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X