Interviews
News Flash
Gap aims to grow overall sales
15 Oct '10
5 min read
Banana Republic: Jack Calhoun, President, North America
With its affordable luxury position and a solid, healthy business, Banana Republic is focused on pursuing consistent top-line growth. After rebalancing the product assortment to offer customers versatility, the team is concentrating on driving traffic through marketing that showcases its modern, effortless style and brand-appropriate, innovative promotions, such as its popular “Mad Men” and “After 5” events. Following the positive response to a new store design, Banana Republic is opening four additional stores with the new look and service model this year.
Old Navy: Tom Wyatt, President, North America
With its clear customer target and a quarter of its fleet remodeled, Old Navy re-established itself as a fun, family brand offering compelling value in 2008, and is now focused on delivering consistent top line sales improvements. The brand is rebalancing its product assortment mix between basics, seasonal basics and fashion; being creative with its online marketing mix to reach more customers and testing growth opportunities such as accessories, licensing, and register lane strategy.
Gap Inc. Direct: Toby Lenk, President
After crossing the $1 billion threshold in net sales in fiscal 2008, Gap Inc. Direct is working to reach $2 billion in annual sales and $500 million in operating income by fiscal 2014. This growth will come from a variety of sources including increasing the base in the United States, building on the Canada e-commerce launch, and expanding into 10 countries in the European Union by the end of this year. After expanding its international reach from one country to 80 countries earlier this year, the division is exploring bringing Gap, Banana Republic and Old Navy online in Japan in 2011. To gain market share in North America, the company plans to test another Athleta store next year and continue driving the growth of Piperlime by adding more apparel, exclusive collections and men's fashion.
Europe and International Strategic Alliances: Stephen Sunnucks, President
In the last five years, the company has doubled its store base of European company-owned stores and franchise stores from 165 to 335, and expanded from two to 24 countries. Building off this success, Gap Inc.'s international division is pursuing a multi-channel, multi-model and city-based expansion program. The company is adding Banana Republic stores in the United Kingdom; opening Gap and Banana Republic stores in Milan by the end of 2010; launching online in Italy later this year; and opening its first stores in Rome in 2011. With franchise stores throughout Asia, Eastern Europe, Latin America, the Middle East and now Australia, the company will continue to enter other markets through franchise partnerships.
With its affordable luxury position and a solid, healthy business, Banana Republic is focused on pursuing consistent top-line growth. After rebalancing the product assortment to offer customers versatility, the team is concentrating on driving traffic through marketing that showcases its modern, effortless style and brand-appropriate, innovative promotions, such as its popular “Mad Men” and “After 5” events. Following the positive response to a new store design, Banana Republic is opening four additional stores with the new look and service model this year.
Old Navy: Tom Wyatt, President, North America
With its clear customer target and a quarter of its fleet remodeled, Old Navy re-established itself as a fun, family brand offering compelling value in 2008, and is now focused on delivering consistent top line sales improvements. The brand is rebalancing its product assortment mix between basics, seasonal basics and fashion; being creative with its online marketing mix to reach more customers and testing growth opportunities such as accessories, licensing, and register lane strategy.
Gap Inc. Direct: Toby Lenk, President
After crossing the $1 billion threshold in net sales in fiscal 2008, Gap Inc. Direct is working to reach $2 billion in annual sales and $500 million in operating income by fiscal 2014. This growth will come from a variety of sources including increasing the base in the United States, building on the Canada e-commerce launch, and expanding into 10 countries in the European Union by the end of this year. After expanding its international reach from one country to 80 countries earlier this year, the division is exploring bringing Gap, Banana Republic and Old Navy online in Japan in 2011. To gain market share in North America, the company plans to test another Athleta store next year and continue driving the growth of Piperlime by adding more apparel, exclusive collections and men's fashion.
Europe and International Strategic Alliances: Stephen Sunnucks, President
In the last five years, the company has doubled its store base of European company-owned stores and franchise stores from 165 to 335, and expanded from two to 24 countries. Building off this success, Gap Inc.'s international division is pursuing a multi-channel, multi-model and city-based expansion program. The company is adding Banana Republic stores in the United Kingdom; opening Gap and Banana Republic stores in Milan by the end of 2010; launching online in Italy later this year; and opening its first stores in Rome in 2011. With franchise stores throughout Asia, Eastern Europe, Latin America, the Middle East and now Australia, the company will continue to enter other markets through franchise partnerships.
Gap Inc
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