Home / Knowledge / News / Apparel/Garments / Ronnie & Gore to endorse SRG protective apparel
Ronnie & Gore to endorse SRG protective apparel
15
Oct '10
Rawlings announced the signing of professional football running backs Ronnie Brown and Frank Gore to endorsement contracts for Rawlings Skeletal Responsive Gear (SRG) protective apparel.

Brown and Gore, both existing users of Rawlings protective apparel in-game and during practices, will be appearing in the company's print and digital marketing materials and promotions, that highlights the unique attributes of the Rawlings SRG protective apparel product line, available in youth and adult sizes.

“Ronnie Brown and Frank Gore represent more than 200 pro football players who have already committed to Rawlings SRG protective apparel as their preferred protective apparel on game days and throughout the practice week,” said Mike Thompson, senior vice president of marketing for St. Louis-based Rawlings, a subsidiary of Jarden Team Sports.

“Enhanced by PORON XRDTM and Zoombang, Rawlings SRG protective apparel is faster, lighter and stronger than the competition, and we receive weekly validation of its performance capabilities throughout the football season. We're excited to add Ronnie and Frank to our Football Advisory Staff as we continue our commitment to develop equipment and apparel that fully meets the protective needs of today's athlete at all levels.”

Rawlings has selected Brown to represent the PORON XRDTM line while having Gore headline the Zoombang line, aligning each product's core attributes closely with each player's running style – the speed of Brown and the power of Gore.

The performance attributes of the proprietary materials featured in the Rawlings SRG protective apparel lines separate the line from similar products from other manufacturers. The signature feature of PORON XRDTM Protection is its rate dependency that absorbs up to 90 percent of force without breaking down over time. The enhanced absorption capabilities of PORON XRDTM Material allow for a thinner amount of padding to be used in the products, making them 34-percent lighter than the next lightest competing product.

Zoombang is soft and fluid-like to the touch, but upon impact its molecules lock together to spread the shock across the padding before returning to its original state after impact.

Continuing its commitment to provide the best protection to athletes at all levels, Rawlings announced in September the launch of a multi-year interdisciplinary research collaboration with the Cleveland Clinic Neurological Institute and its Spine Research Laboratory to study the causes of concussions along with other sports-related head and neck injuries. Cleveland Clinic will be conducting independent testing on all brands of football and baseball headgear using research equipment manufactured and donated by Rawlings.

Rawlings announced in July the company's re-entry into the football protective headwear industry with the Neuro Responsive Gear (NRG) helmet series,currently on high school, collegiate and professional practice fields this season leading up to its full launch next March. Rawlings is the official batting helmet of Major League Baseball (MLB) and has supplied every Minor League Baseball (MiLB) team and player with the new S100 batting helmet – designed to protect up to speeds of 100 miles per hour – now mandatory throughout MiLB.

Rawlings

Must ReadView All

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Textiles | On 27th May 2017

Indian exports can touch $325 bn in 2017-18: FIEO

Indian exports are on upward trend in last few months as the country...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search