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Mother Earth launches another range for Shop for Change
19
Oct '10
Future Group affiliated store Mother Earth has launched another range of funky T-shirts made from Shop for Change Fair Trade certified cotton. The designs have been selected from the many entries received for the Green Tee competition initiated by Shop for Change in association with Mother Earth, which kick started on World Environment Day earlier this year. Just launched at Mother Earth's Bangalore stores, the T-shirts will hit Mother Earth's Delhi, Kolkata, and Mumbai stores this week.

The mandate for the entries of this unique online competition was to submit stylish designs with a strong environmental message. From the entries received, three designs submitted by Shresha Rai, Vikram Chandrasekaran and Abhilash KV were chosen for the new range. The fashionable designs are a depiction of today's youth and their call to protect our fragile eco-system.

The new Mother Earth collection is certified according to Shop for Change Fair Trade standards, which ensure that cotton farmers receive a fair deal for their produce and care for the environment. The cotton for these T-shirts is sourced from the farmers of Chetna Organic Agriculture Producer Company.

Shop for Change Fair Trade, a not for profit organization which builds on successful international models of fair trade certification, was established by Traidcraft Exchange (UK) and International Resources for Fairer Trade (India) and is funded by the European Union and Dutch Foundations ICCO and Hivos.

Shop for Change


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