Home / Knowledge / News / Apparel/Garments / Original Marines & CCI will identify new product lines
Original Marines & CCI will identify new product lines
20
Oct '10
After just one year of partnership, COTTON USA and Italian brand and retailer Original Marines have managed to boost both sales and visibility for U.S. cotton in Italy.

In 2010, approximately 2 million pieces of COTTON USA labeled apparel were featured at Original Marines stores and pointsof- sale throughout Italy. The COTTON USA garments were knits and woven bottom weights for men, women and children and were available at more than 600 retail stores.

Original Marines is a popular brand known for its “American spirit.” The brand, which is owned by IMAP Export SpA, specializes in casual wear for the entire family. Their collections are made predominantly of cotton and are sold at retail locations worldwide.

CCI first became acquainted with the brand through their participation in the COTTON USA Buyers Tours to Vietnam and Indonesia. As a result of these tours, Original Marines began sourcing from COTTON USA licensees in Indonesia and Pakistan. In 2009, they became the first COTTON USA apparel licensee in Italy.

In spring 2010, COTTON USA successfully partnered with Original Marines to promote their U.S. cotton-rich apparel collection. The promotion included a mixture of point-of-sale promotions and print advertisements in ten high profile fashion and home magazines.

Sales during the promotion period amounted to the equivalent of approximately 600 bales of U.S. cotton, which currently equates to about $300,000.

Following the success of the promotion, Original Marines remains dedicated to sourcing U.S. cotton for their products. They are continuing to work with CCI to identify new product lines to manufacture using U.S. cotton and further collaboration has already been planned for 2011.

Cotton Council International


Must ReadView All

Textiles | On 19th Sep 2017

Karl Mayer expands service operations in Asia

Karl Mayer, a world leader in the production of warp knitting and...

Textiles | On 19th Sep 2017

Welspun bags Made in Green label by Oeko-Tex

Welspun, a leading home textiles manufacturer, has been awarded Made...

Courtesy: SGS

Textiles | On 19th Sep 2017

SGS expands testing facilities in Naucalpan, Mexico

SGS has expanded testing facilities in Naucalpan, Mexico, creating a...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search