Home / Knowledge / News / Apparel/Garments / Original Marines & CCI will identify new product lines
Original Marines & CCI will identify new product lines
20
Oct '10
After just one year of partnership, COTTON USA and Italian brand and retailer Original Marines have managed to boost both sales and visibility for U.S. cotton in Italy.

In 2010, approximately 2 million pieces of COTTON USA labeled apparel were featured at Original Marines stores and pointsof- sale throughout Italy. The COTTON USA garments were knits and woven bottom weights for men, women and children and were available at more than 600 retail stores.

Original Marines is a popular brand known for its “American spirit.” The brand, which is owned by IMAP Export SpA, specializes in casual wear for the entire family. Their collections are made predominantly of cotton and are sold at retail locations worldwide.

CCI first became acquainted with the brand through their participation in the COTTON USA Buyers Tours to Vietnam and Indonesia. As a result of these tours, Original Marines began sourcing from COTTON USA licensees in Indonesia and Pakistan. In 2009, they became the first COTTON USA apparel licensee in Italy.

In spring 2010, COTTON USA successfully partnered with Original Marines to promote their U.S. cotton-rich apparel collection. The promotion included a mixture of point-of-sale promotions and print advertisements in ten high profile fashion and home magazines.

Sales during the promotion period amounted to the equivalent of approximately 600 bales of U.S. cotton, which currently equates to about $300,000.

Following the success of the promotion, Original Marines remains dedicated to sourcing U.S. cotton for their products. They are continuing to work with CCI to identify new product lines to manufacture using U.S. cotton and further collaboration has already been planned for 2011.

Cotton Council International


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search