Syms Corp, the leading off-price retailer, announced that it has named branding veteran Beth Bronner to its board of directors. With significant experience managing high-profile brands, Ms. Bronner is currently a managing director at Mistral Equity Partners, a private equity firm specializing in the consumer and media sectors.
Prior to joining Mistral, Ms. Bronner was Global Chief Marketing Officer of Jim Beam Brands Worldwide, where she was a vital part of the integration of the Fortune Brands' acquisition of Allied Domecq. She also served as President of consumer businesses for Revlon, Haagen-Dazs, and Sunbeam. Ms. Bronner currently serves on the board of directors of Assurant, Inc. and Jamba Juice.
"Beth brings to the board an outstanding track record of building and growing marquee brands," says CEO and Chairman Marcy Syms. "Her wealth of experience in brand integration, market research, and managing change are valuable assets to Syms as we take our company into an historic new stage of growth."
Syms is in the process of launching co-branded Filene's Basement and Syms – fbSY – stores, with three stores opening last month in New York, following the first fbSYs in Massachusetts and Connecticut. This fall, Syms was named the nation's fastest growing retail chain by the National Retail Federation and STORES magazine, topping their chart of the "Hot 100 Retailers."
Syms Corp operates a chain of "off-price" apparel stores located predominantly on the East Coast under the Syms and Filene's Basement names. Each Syms and Filene's Basement store offers a broad range of first quality, in season merchandise bearing nationally recognized designer and brand-name labels.
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