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Dramatic comeback of Jennyfer in Dubai
Oct '10
Jennyfer, the renowned French fashion brand that is present in 26 countries, is coming back to Dubai after a one-year absence.

Jennyfer's dramatic comeback is reflected in the opening of five stores sporting a totally new and stunning look. This means five of the six stores agreed to be opened in three years as per the strategic partnership between the international company and H2 Fashion L.L.C, the leading fashion retail group based in Dubai, are already up and running.

Yves Gory, Export Area Manager, Middle East & Africa, Jennyfer said: “The Jennyfer brand is revisiting its regional strategy by re-establishing its presence more aggressively in Dubai, the shopping hub of the Middle East. Re-opening five stores in locations that are more prime than the ones we had earlier, including Deira City Center, Marina Mall, Dubai Mall, Mall of the Emirates and Mirdif City Center, is a strategic move for us.”

"The return of this vibrant brand to Dubai is clear evidence that recession has ended, with many top brands consolidating their presence with greater optimism,” added Yves.

Jennyfer, the preferred brand of 15-25 years old women, offers continuously renewed collections, designed to meet the expectations of women who like mixing their look at affordable prices.

Jennyfer is also a new store concept, true shopping destination, where music, lights, video, graphics and furniture create a unique and ultra trendy atmosphere.

Five Jennyfer stores themed on this new concept have now opened in Dubai, reaffirming the emirate's position on the international shopping map and putting it on par with major markets including cities in Italy, Belgium and Spain.

Yves said: “Jennyfer has infused a new vibrancy in its network by adopting a new stunning look to its stores in Dubai. The unique characteristics of Jennyfer include a variety of colors and an informal style with a focus on fashion and practicality, giving Jennyfer a unique fashion touch.”

This decision of top fashion brand like Jennyfer to return to Dubai sends the right signal to the global fashion players who are looking at 2010 as the year that marks the resurgence of fashion around the world.

Jennyfer female brand products include jackets, dresses, shoes, coats, bags, accessories, lingerie and many other types.

Jennyfer has 420 stores across Europe, Northern Africa and Middle East, since it was established in 1985.


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