Home / Knowledge / News / Apparel/Garments / OLYMP enjoys increasing growth in the foreign markets
OLYMP enjoys increasing growth in the foreign markets
04
Nov '10
The lessening of the economic and financial crisis is also having a noticeable effect on the traditional export markets in the German clothing industry. In particular, there is a renewed strong demand for products from the OLYMP company, such as shirts, polos and ties in the markets in Eastern Europe, Russia and China, which are booming once again. This positive trend confirms the company's strategy of achieving sustained export growth.

The export markets most particularly in the East have recognised the true value and the high quality of the OLYMP brand. Following a temporarily reduced demand in certain recession and crisis-hit countries in Western Europe and Russia since 2008, which were able to be offset through increased sales in the other regions, it was still possible to achieve increased revenues overall and in 2010 the company has once again been able to enjoy significant growth rates everywhere. The regeneration of exports most notably to Poland, Hungary, Russia and China has given rise to additional exponential growth.

Mark Bezner comments as follows: "In individual cases, depending on the country, we are in the meantime experiencing positive growth rates of more than 40 percent and above in the area of preorders. Here there is also evidence that the economy and the willingness to invest in the Eastern hemisphere have clearly stabilised again. This has also contributed towards an increased demand for quality products from OLYMP."

The OLYMP expansion and the above-average increase in the sales of shirts, polos and ties in China since 2005 have developed into a real success story. The fashion-conscious, young people in the large cities in China place particular value on the renowned quality products and brands from Germany. In 2010 OLYMP was able to open its 36th sales outlet in China and has already recorded sales increases of more than ten percent in comparison to the previous year. OLYMP is currently represented primarily in the rapidly growing commercial centres of Guangzhou, Peking, Shanghai, Jiang Su, Zhe Jiang, etc.

OLYMP has an export ratio of 33 percent and today has a presence in more than 40 countries around the globe. These include Belgium, Bosnia and Herzegovina, China, Denmark, Estonia, Finland, France, Greece, Great Britain, Ireland, Croatia, Lithuania, Luxembourg, the Netherlands, Norway, Austria, Poland, Romania, Russia, Switzerland, Serbia, Slovakia, Slovenia, the Czech Republic and Hungary.

In order to be able to continue the rapid growth which we have experienced since the beginning of the 21st Century in line with the market, the company is planning to make a succession of further investments in resources, personnel and facilities over the next few years, as well as significantly increasing production in partner firms abroad.

OLYMP Bezner GmbH & Co. KG


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search