Home / Knowledge / News / Apparel/Garments / Levis announces significant reduction in water use
Levis announces significant reduction in water use
08
Nov '10
The Levi's brand today announced its new Water-Less jeans – made using significantly less water. The average pair of jeans uses 42 litres of water in the finishing process. The WaterLess collection reduces the water consumption by an average of 28% and up to 96% for some new products in the line.

“We challenged ourselves to operate at the intersection of style and sustainability. These Water-Less jeans have great styles and finishes, but are made with a lot less water,” said Erik Joule, Senior Vice President of Merchandising and Design of the Levi's brand. “We're excited about the results we've achieved so far, and we know we can make an even bigger impact by applying this innovative thinking to other aspects of our production process.”

During the production process, a typical pair of jeans are “finished” in large washing machines and dryers to create a unique look and feel. Using traditional garment washing methods, the average pair of jeans undergoes 3-10 washing cycles – adding up to approximately 42 litres of water per unit.

Levi's Water Less jeans have reduced the water consumption in the finishing process by making simple changes to the process.

Some examples:
-Reducing the number of washing machine cycles by combining multiple wet cycle processes into a single wet process.
-Incorporate ozone processing into the garment washing.
-Removing the water from the stone wash

“What's different about the WaterLess collection is that we're still using the same materials and techniques to create finishes for our jeans but we've substantially reduced water's role in the equation,” said Carl Chiara, Director of Brand Concepts and Special Projects of the Levi's brand. “Sometimes, the way to achieve a more sustainable design is to rethink a traditional process and find a way to do it better.”

The first collection of WaterLess products will be available in January of 2011 and will include over a dozen classic Levi's jeans, including the Levi's 501 jeans and the popular 511 and 514 jeans, as well as the Levi's trucker jacket.

The Levi's spring 2011 product lines will contain more than 1.5 million pairs of jeans with the WaterLess method, saving approximately 16 million litres of water. The line will also include jeans made with brand's traditional rigid finish which, by its nature, utilizes virtually no water in its production.

The Levi's brand will continue to introduce these finishing techniques to even more supplier factories around the world with the goal of increasing the numbers significantly in Fall 2011.

Water


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search