Home / Knowledge / News / Apparel/Garments / Levi's Pendleton Workwear Collection
Levi's Pendleton Workwear Collection
10
Nov '10
The Levi's brand and Pendleton announced the launch of the third collection in the Levi's Workwear Series: Levi's Workwear by Pendleton. This partnership combines the iconic pioneering spirit of the Levi's brand with the authentic craftsmanship of Pendleton for a truly American collaboration. In stores now, the new workwear collection features key items for men, women and the home, and will be available at Levi's retail stores nationwide and at select Pendleton stores.

Collection highlights include a selection of men's and women's Trucker Jackets – each incorporating a unique Jacquard pattern woven exclusively by Pendleton Woolen Mills for Levi Strauss & Co. The Native American-inspired Jacquard design alludes to the signature characteristics of a well-worn pair of vintage Levi's jeans: the indigo hues of denim that's been aged to perfection; the golden yellow thread selected by the original inventor of the blue jean; and the iconic red found in selvedge stitching and the celebrated Levi's Red Tab.

"The idea behind our partnership with Pendleton was to leverage the 'best-in-breed' aspects of both brands," offers Carl Chiara, director of Men's and Women's Brand Concepts for the Levi's Brand, the Americas.

"We started in the Levi Strauss & Co. archives, hand-selecting an assortment of styles from the past. From there, we re-imagined each piece, utilizing the functionality and beauty of Pendleton's superior, woven-in-America Umatilla wool. The resulting collection offers a fresh aesthetic, with each style retaining an authenticity that is bolstered by a thoroughly modern fit and constructed with time-honored technique."

This tightly-edited assortment of coveted styles, the Levi's Workwear by Pendleton collection spotlights the iconic Levi's Trucker jacket for men in two styles. The first, the definitive Jacquard-Lined Trucker Jacket, has been washed down and aged and features a removable Pendleton Wool vest. The Western Trucker Jacket, in an ode to the Wild West comes in rugged Cone denim, and features hand-warming pockets for cold mornings on the range and Pendleton wool insert details for added warmth. Equally pragmatic is the men's workshirt, cut in durable indigo denim twill and reinforced with Pendleton wool panels.

Women get their own convertible trucker jacket, lined with a detachable thigh-length hooded wrap, also made of cozy Pendleton wool. This removable lining can be worn on its own or as part of the fitted denim jacket. The collection also includes a Jacquard-Lined Trucker Jacket, feminine in fit, with a soft wash and a removable button-down Jacquard vest. A stand-alone 100% Wool Pendleton Cape features authentic Levi's workwear details inspired by the company's 1920s "Type I" denim jacket.

To complete the collection, the Levi's and Pendleton brands have produced a limited number of special-edition blankets featuring the exclusive Levi's Jacquard. First used as "Indian Trade Blankets" in the 1800s, Pendleton blankets were later adopted by picnickers, beach bums and workers alike and have become highly sought after by collectors worldwide. The Levi's Workwear by Pendleton blankets are made from the traditional weight 32 oz. wool, with cotton warp, whip-stitch edging in indigo, and come in a commemorative box.


Must ReadView All

Indian govt relaxes cabotage rule for cotton transport

Textiles | On 25th May 2018

Indian govt relaxes cabotage rule for cotton transport

The Government of India has relaxed cabotage rules for transportation ...

Courtesy: Teejay Lanka

Textiles | On 25th May 2018

Teejay Lanka doubles production capacity at Indian mill

Teejay Lanka, one of Sri Lanka’s largest textile manufacturers, has...

Courtesy: Messe Frankfurt/Yarn Expo Autumn edition

Textiles | On 25th May 2018

Yarn Expo Autumn 2018 scheduled earlier

Over 500 exhibitors are expected at the Yarn Expo Autumn 2018, being...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search