Preview of Eribé's hand-knitted couture
Eribé Knitwear, a niche UK fashion house based in the Scottish Borders, will have the Big Apple in a spin when their new collection of hand-knitted couture goes on exclusive preview at legendary Bloomingdale's 59 street flagship store in New York City (Wednesday 10 November) for two days only.
The bespoke in-store event, complete with hand-knitting demonstrations, will launch Eribé's Autumn/Winter Collection 2010 to the US market.
The iconic American department store was dazzled by Eribé's Après Ski range at Paris Fashion Week this year and snapped up the chance to have the collection on show for their shoppers.
The new line, on preview from 1pm – 8pm on both days, draws inspiration from rich Scottish textiles heritage, while remaining bang on-trend and contemporary, a style that ties in perfectly with 'Knit', Bloomingdale's hot trend for the season.
An experienced hand knitter will show shoppers the traditional craft which Eribé uses so expertly and will invite shoppers to 'give knitting a go' to experience the journey each of Eribé's products takes from concept to production.
Rosy Eribé, founder, Eribé Knitwear Scotland said: “We're really excited to be getting involved in this amazing opportunity. There is no other store like Bloomingdale's in the world, and to gain recognition from them is such an honour.
“Our team of knitters are very dedicated, and they need to be as it can take up to four weeks to produce one garment. We really do put a lot of love into each item we produce and continue to be over-whelmed by the reaction from our international markets.”
Brooke Jaffe, Bloomingdale's fashion accessories director said: "Bloomingdale's is thrilled to be hosting Rosy Eribé for a special cold weather accessories shopping event. We are excited to offer our customers the chance to shop the latest and greatest from her collection of hats, gloves, and knitwear that are sure to be the perfect holiday gift!"
The Autumn/Winter 2010 Collection focuses on coordinating 'winter warmer' accessories which include the key trends on the catwalk: Nordic Fairisle 'après ski' garments and homespun hand-knits. The Eribé designers bring together patterns and textures to create an eye-catching and colourful range of luxurious and original items.
Many of Eribé's limited edition items are made using the skills of one hundred hand knitters scattered throughout Scotland, including the picturesque Scottish Borders where Eribé is based, and the North of England. The items are lovingly produced using natural yarns and where possible, locally sourced materials.
Cathy Black, head of textiles, Scottish Enterprise believes this is a clear demonstration of the international appeal of Scottish textiles, she said: “The international markets continue to recognise Scottish textiles for the mix of heritage and craftsmanship which continues to produce high quality product. We are well known across the world for using a long established skills base to produce contemporary fashion which is revered by many. Eribé is another success story from Scotland, as they continue to fly the flag for Scottish textiles around the world.”