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Re-launch of Hawaii-based Lightning Bolt
11
Nov '10
Soon to celebrate its 40th anniversary, Lightning Bolt announces its re-launch in Brazil. Originally founded in 1971 by Gerry Lopez and Jack Shipley in Hawaii, the brand redefined surfing with the development of revolutionary surfboards designed to conquer the huge tubes of Pipeline.

Operating under a licensing agreement in Brazil since 1977, Lightning Bolt USA assumes full responsibility for the operations in this country reaffirming its positioning of an iconic surf brand, a pure source. Both committed to its original core values and pursuing innovation, the brand is strong in 14 countries and relies on heavy-weight ambassadors such as Rory Russell, living legend from the 70's Hawaiian surf lifestyle. Russell is a two-time champion of the Pipeline Masters and is legendary for shaping one of the most emblematic Lightning Bolt surfboards ever, the Pipeliner.

Jonathan Paskowitz, the brand's President in the United States, recognizes Brazil as a major player within the global economy, holding special relevance in the surf world. "We have very high expectations, while recognizing it is a big challenge to perform in a market running with established players. We believe that Lightning Bolt will represent an alternative to those who are longing for the original soul surfing values.

Lightning Bolt has a strong, solid history of success in Brazil, built during the eighties and nineties, which makes it a natural market for the brand. We're thrilled to see how consumers, surfers and retailers cherish the brand." considers Paskowitz.

Lightning Bolt presents the Men's Collection debuting in early 2011, utilizing primarily domestic production with a few imported items. Lightning Bolt apparel will be distributed nationwide in surf and specialty shops.

Lightning Bolt, originally founded in Hawaii in 1971 by Gerry Lopez and Jack Shipley, is a collection of men's and women's apparel inspired by both original and modern concepts of the world of surf. Lightning Bolt's fashionable and functional collection offers various styles created by a young and experienced team of designers who are inspired by the true spirit of soul surfing and its riders' lifestyle.

Lightning Bolt

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Courtesy: AWI

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