Home / Knowledge / News / Apparel/Garments / Re-launch of Hawaii-based Lightning Bolt
Re-launch of Hawaii-based Lightning Bolt
11
Nov '10
Soon to celebrate its 40th anniversary, Lightning Bolt announces its re-launch in Brazil. Originally founded in 1971 by Gerry Lopez and Jack Shipley in Hawaii, the brand redefined surfing with the development of revolutionary surfboards designed to conquer the huge tubes of Pipeline.

Operating under a licensing agreement in Brazil since 1977, Lightning Bolt USA assumes full responsibility for the operations in this country reaffirming its positioning of an iconic surf brand, a pure source. Both committed to its original core values and pursuing innovation, the brand is strong in 14 countries and relies on heavy-weight ambassadors such as Rory Russell, living legend from the 70's Hawaiian surf lifestyle. Russell is a two-time champion of the Pipeline Masters and is legendary for shaping one of the most emblematic Lightning Bolt surfboards ever, the Pipeliner.

Jonathan Paskowitz, the brand's President in the United States, recognizes Brazil as a major player within the global economy, holding special relevance in the surf world. "We have very high expectations, while recognizing it is a big challenge to perform in a market running with established players. We believe that Lightning Bolt will represent an alternative to those who are longing for the original soul surfing values.

Lightning Bolt has a strong, solid history of success in Brazil, built during the eighties and nineties, which makes it a natural market for the brand. We're thrilled to see how consumers, surfers and retailers cherish the brand." considers Paskowitz.

Lightning Bolt presents the Men's Collection debuting in early 2011, utilizing primarily domestic production with a few imported items. Lightning Bolt apparel will be distributed nationwide in surf and specialty shops.

Lightning Bolt, originally founded in Hawaii in 1971 by Gerry Lopez and Jack Shipley, is a collection of men's and women's apparel inspired by both original and modern concepts of the world of surf. Lightning Bolt's fashionable and functional collection offers various styles created by a young and experienced team of designers who are inspired by the true spirit of soul surfing and its riders' lifestyle.

Lightning Bolt


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X