Home / Knowledge / News / Apparel/Garments / Re-launch of Hawaii-based Lightning Bolt
Re-launch of Hawaii-based Lightning Bolt
11
Nov '10
Soon to celebrate its 40th anniversary, Lightning Bolt announces its re-launch in Brazil. Originally founded in 1971 by Gerry Lopez and Jack Shipley in Hawaii, the brand redefined surfing with the development of revolutionary surfboards designed to conquer the huge tubes of Pipeline.

Operating under a licensing agreement in Brazil since 1977, Lightning Bolt USA assumes full responsibility for the operations in this country reaffirming its positioning of an iconic surf brand, a pure source. Both committed to its original core values and pursuing innovation, the brand is strong in 14 countries and relies on heavy-weight ambassadors such as Rory Russell, living legend from the 70's Hawaiian surf lifestyle. Russell is a two-time champion of the Pipeline Masters and is legendary for shaping one of the most emblematic Lightning Bolt surfboards ever, the Pipeliner.

Jonathan Paskowitz, the brand's President in the United States, recognizes Brazil as a major player within the global economy, holding special relevance in the surf world. "We have very high expectations, while recognizing it is a big challenge to perform in a market running with established players. We believe that Lightning Bolt will represent an alternative to those who are longing for the original soul surfing values.

Lightning Bolt has a strong, solid history of success in Brazil, built during the eighties and nineties, which makes it a natural market for the brand. We're thrilled to see how consumers, surfers and retailers cherish the brand." considers Paskowitz.

Lightning Bolt presents the Men's Collection debuting in early 2011, utilizing primarily domestic production with a few imported items. Lightning Bolt apparel will be distributed nationwide in surf and specialty shops.

Lightning Bolt, originally founded in Hawaii in 1971 by Gerry Lopez and Jack Shipley, is a collection of men's and women's apparel inspired by both original and modern concepts of the world of surf. Lightning Bolt's fashionable and functional collection offers various styles created by a young and experienced team of designers who are inspired by the true spirit of soul surfing and its riders' lifestyle.

Lightning Bolt

Must ReadView All

Apparel/Garments | On 27th Mar 2017

NYCEDC announces $51mn package for NYC garment industry

New York City Economic Development Corporation (NYCEDC), in...

Apparel/Garments | On 27th Mar 2017

Fynd raises $500K Series A funding from Venture Catalysts

Fynd, an online to offline (O2O) e-commerce fashion marketplace, has...

Apparel/Garments | On 27th Mar 2017

India's fashion market to touch $30 bn by 2020: Report

The fashion market in India is estimated at $70 billion in 2016, with ...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search