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Première Vision looks to new development strategies
11
Nov '10
From the 26th to 28th October 2010, Première Vision Tokyo/JITAC welcomed Japanese textile professionals to its second edition. Some 2,200 buyers and designers gathered in the Tokyo International Forum to discover the autumn winter 2011-2012 collections presented by JITAC agents and by exhibitors accompanied and supported by Première Vision.

The fashion services proposed by Première Vision were as usual highly appreciated by the show's visitors. The forum, the colour range and the fashion seminar - all essential stops in visits to the show - immersed visitors in the heart of the season's colour and fabric trends. An area presenting the PV Awards showcased the five winners of the 2010 edition of this annual competition saluting textile excellence.

While the second edition was warmly welcomed by Japanese buyers and designers, the formula for Première Vision/JITAC did not reach the critical size necessary for this kind of operation. The Japanese market, undermined by deflation, remains difficult, which drives weavers to weigh their investments and consequently their direct presence in local trade shows.

Given the absence of real prospects for future development, Première Vision has decided against pursuing its involvement beyond these two test-editions, and to withdraw from the organisation of the show. JITAC, which maintains all its pertinence for agents working in the Japanese market, will be the sole organiser of the edition to be held from 22 to 24 March 2011. Première Vision, which has maintained a continuous presence in Japan for more than 25 years, will be reallocating its resources by developing an ambitious promotionalplan, once again autonomously.

"Clearly, it is not a matter of organising another show. We are in the process of examining a variety of options to allow us to continue, in particular, to share our know-how in terms of fashion information, and to promote Première Vision Paris, which continues to be very successful with Japanese professionals, options we plan to put into effect next season," said Philippe Pasquet, CEO of Première Vision.

Première Vision Tokyo

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