Home / Knowledge / News / Apparel/Garments / Launch of PVH Europe & new management for Arrow
Launch of PVH Europe & new management for Arrow
12
Nov '10
The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen Corporation announced that it is establishing a new division that will take control of the ARROW brand in Europe effective immediately and will manage the future introduction of additional Phillips-Van Heusen brands to the European market.

The new division, PVH Europe, will be based in Amsterdam, the Netherlands. Michael Arts, who has been serving as Executive Vice President of Global Brand Management for Tommy Hilfiger, will assume the additional role of President of PVH Europe and will be supported by a dedicated team, as well as the existing Tommy Hilfiger European infrastructure.

"Since joining forces with PVH in May of this year, we have studied the opportunities for international expansion of PVH's most iconic brands, using Europe as a starting point. We strongly believe in the global potential for the ARROW brand due to its extremely credible - almost unparalleled- American heritage. ARROW's heritage goes back over 150 years and the brand has a wealth of history in its archives ready to be rediscovered and interpreted for today's world," said Fred Gehring, CEO of the Tommy Hilfiger Group and PVH International.

Mr. Gehring continued, "No one is better suited to launch this endeavor than Michael Arts, one of the key Tommy Hilfiger team members since our launch in Europe in 1997. His involvement illustrates the seriousness with which we are embarking on this endeavor. Long before our acquisition by PVH, we viewed ARROW as one of the most interesting authentic American brands with great potential in Europe. With the launch of PVH Europe, we are extremely excited to realize its full potential under Michael's passion and leadership."

ARROW will premiere as a featured brand at Pitti Uomo Imagine in Florence in January 2011. The first ARROW collection under PVH Europe will launch at retail in Fall 2011, exclusively offering men's shirts in keeping with the American brand's significant heritage in this category. The launch will be comprised of three different labels targeting the dress, casual and contemporary segments respectively. Following the presentation at Pitti Uomo in January 2011, ARROW will be shown in showrooms around Europe by appointment only.

Michael Arts, President of PVH Europe, commented, "For some time now, I had been eager to immerse myself in the ARROW archives, imagining that it would hold many treasures. When I finally had the opportunity to do so, I found an enormous collection of imagery, design, merchandising and marketing ideas, all of which were extremely innovative for their time. At that moment I clearly envisioned ARROW as it could be re-crafted for the future; respectful of its heritage, yet fully relevant for today. This rich history provides a strong platform for ARROW to eventually be developed into a lifestyle brand with strong category specialization. I strongly believe in this opportunity and can't wait to get started."

Tommy Hilfiger Group


Must ReadView All

GMAC urges Cambodia to push fabric-forward rule in RCEP

Apparel/Garments | On 17th Oct 2017

GMAC urges Cambodia to push fabric-forward rule in RCEP

Representatives from the Garment Manufacturers Association of...

Alibaba to invest $15 billion in DAMO Academy for research

Textiles | On 17th Oct 2017

Alibaba to invest $15 billion in DAMO Academy for research

Alibaba will invest $15 billion over the next several years in its...

Pressure on  Indian textiles exporters to ease by Q3: ICRA

Textiles | On 17th Oct 2017

Pressure on Indian textiles exporters to ease by Q3: ICRA

Pressures on the profit and debt levels of textiles exporters is...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Top executives
Textile industry

The foremost issue is bridging the skill gap

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.9%
No
13.8%
Skip
9.2%

Total Votes: 65

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
27.7%
Skip
10.8%

Total Votes: 65

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.6%
No
10.8%
Skip
4.6%

Total Votes: 65

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
73.8%
No
12.3%
Skip
13.8%

Total Votes: 65


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search