Home / Knowledge / News / Apparel/Garments / Eton of Sweden to open first Freestanding Flagship Store
Eton of Sweden to open first Freestanding Flagship Store
15
Nov '10
Shirt specialist Eton of Sweden moves one giant step closer to becoming the destination for exceptional shirts in America. On December 13, 2010, the company will open its first freestanding store in North America – located in the heart of Manhattan's high-end shopping district at 625 Madison Avenue and 58th Street. This store promises to become a new Mecca for the city's most discriminating consumers just as it has throughout Europe.

The story of Eton began in 1928 in the little village of Ganghester, Sweden when Annie and David Pettersson created their first made-to-measure shirts. Their success allowed the Petterssons to take the business out of Annie's kitchen and to expand into the UK and eventually globally. Annie's philosophy was never to hand over an item until completely satisfied, and her legendary insistence on impeccable quality continues to be the foundation of Eton. Their exclusive fabric design, proprietary fabric finishing process, and full range of fits are known by the most selective shirt connoisseurs throughout the world. Today Eton remains a family owned company run by Hans Davidson, grandson to David and Annie.

"The opening of this store marks an important milestone for Eton. Our loyal New York customers have asked us time and again for a location in the city. We are thrilled to offer them the full breadth of our collection in this fantastic neighborhood," explains Hans Davidson, President at Eton.

Jason Volenec and Silvia Zofio from RKIT Design in New York worked in collaboration with Eton's longtime partner, Danish architect Morten Bogh Andersen to create the 1,500 square foot boutique. It will incorporate a creative mix of classic and modern materials: dark grey tile floor, dark Swedish Oak fixtures, brightly colored carpets, machined steel and smoked glass. The main floor on the street level will be for retail sales, while the lower level will house the company's wholesale showroom and a VIP area for customers.

"The 1,000 square feet on the ground floor will be used to showcase the entire product line of men's shirts, neckwear, cufflinks and other fine men's accessories. The store will include a new Green Ribbon sport shirt collection, and Eton's new hand-made Diamond Collection that will launch in Spring 2011.

Also featured will be an extensive selection of formal shirts and accessories – a nod to this very social neighborhood," said Erik Wilkinson, Eton's Director of Sales for North America. "We want all of our clients, including our wholesale customers to walk through the retail store and be immersed in the Eton aesthetic."

This location will be the fifth global freestanding store. There are also 20 shop-in-shops existing in fine stores around the world. In tandem with the New York opening in December, Eton will open the doors to its second freestanding store in North America in downtown Montreal on Rue St George. This location is approximately the same size as theMadison Avenue flagship.

"There are not that many specialists left in the world. We are lucky to still be doing what we are really good at and that is shirts. We can't wait to show what we can do in New York," said Sebastian Dollinger, Creative Manager.

Eton of Sweden (Eton Systems AB)


Must ReadView All

India's garment exports up 24.93% in September 2017

Textiles | On 16th Oct 2017

India's garment exports up 24.93% in September 2017

The exports of readymade garments from India in September 2017 was...

Low GST rate on zari will generate jobs for women: SRTEPC

Textiles | On 16th Oct 2017

Low GST rate on zari will generate jobs for women: SRTEPC

There will be a rise in the employment for women with the slash in...

Consumers may suffer if no assurance to EU workers in UK

Apparel/Garments | On 16th Oct 2017

Consumers may suffer if no assurance to EU workers in UK

Consumers may suffer if the British Government does not quickly offer ...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.9%
No
13.8%
Skip
9.2%

Total Votes: 65

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
27.7%
Skip
10.8%

Total Votes: 65

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.6%
No
10.8%
Skip
4.6%

Total Votes: 65

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
73.8%
No
12.3%
Skip
13.8%

Total Votes: 65


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search