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Sport trends promote healthy and sustainable lifestyle, ispo
Nov '10
Sport is murder? Not any more… Today's society is following a new health trend, and it is having a considerable effect on the sector of sports. Demographic developments and changes in social values result in an increased health consciousness, focusing in particular on fitness, balance, beauty, and youthfulness.

The holistic care of body and soul far exceeds a visit to the doctor, and sports in particular have taken over a central role in sickness prevention. This development also has had an effect on the economy: in 2009, in Germany alone, 2 billion Euros were spent in the 2nd health and wellness market, expenditures for fitness studios, sports and wellness travel, wellness products and organic foods.

The increasing significance of this topic will be highlighted at ispo 11. As the leading international sports business network, ispo 11 includes “Healthstyle” as a focus topic and will provide expert and complete information on the many facets the sporting goods industry offers for this new movement. The latest trends from the sports industry definitely help with the pursuit of a healthy and sustainable lifestyle. Technical apparel and compression wear increase wellbeing and athletic performance. New technologies such as Rocker skis increase the activity radius of many skiers. Or hiking, actively and regularly pursued by 56 percent of Germans, considered a great way to reduce stress and improve fitness.

The value of ispo as an information and networking platform is also reflected in the latest registration numbers: as early as four months before the event opens the number of registrations is already considerably higher than the same time last year. All exhibit halls are already well-populated, including hall C4,which was not booked in 2010. Net exhibit space, compared to the record set in 2010, was increased by yet another 10%. ispo 11 will once again cover the entire 185,000 square meters of exhibit space at the New Munich Trade Fair Center.

Messe München GmbH

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