Italian luxury menswear brand launches in Hyderabad
17 Nov '10
2 min read
Ermenegildo Zegna Group, the world leader in luxury menswear launched its first store in Hyderabad at Taj Krishna. This new opening is the fourth store launch, forming an integral part of Zegna's worldwide expansion strategy and establishing yet another pillar for Ermenegildo Zegna in India.
The Ermenegildo Zegna store offers a perfect wardrobe for the stylish gentleman with a multi-faceted lifestyle who is ready to enjoy the best under all circumstances - be it formal functions or leisure time. In addition the store also offers accessories from the world of Zegna including shoes, bags, ties and small leather items to complement the urban chic attitude of the collection.
Spread across 2300 sq.ft, the Zegna store at Taj Krishna is designed by architects Gianmaria and Roberto Beretta and utilizes a variety of colors, natural textures and furnishing details to distinguish between the different collections inside the store, whilst maintaining Zegna's heritage of timeless style and sophisticated elegance.
The Ermenegildo Zegna Group is the world leader in luxury men's clothing and one of Italy's most famous family driven enterprises. Founded in 1910 in Trivero, in the Biella Alps, by the young entrepreneur Ermenegildo, whose vision was to ethically create the world's finest textiles through innovation, sourcing the noblest fibres directly from their markets of origin.
Managed today by the fourth generation of the Zegna family, the company this year celebrates its Centennial. Since the end of the 90's the company has accomplished a comprehensive strategy of verticalisation, creating a Global Luxury Brand which now ranges from fabric to clothing to accessories - and focused on retailing, pioneering early entry in emerging luxury markets, BRIC and Asia in particular, and was the first luxury brand to open a monobrand store in China in 1991. Today worldwide, there are 555 Ermenegildo Zegna points of sale in 86 countries of which over 300 are direct operating stores.
In India, the brand launched its first flagship DOS (Directly Operated Store) in Mumbai in 2007. The second DOS was launched at UB City, Bangalore in 2008 followed by the third Zegna store at Emporio Mall, New Delhi in the same year. The retail presence will be expanded further in the future with new stores opening in the country.
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