Home / Knowledge / News / Apparel/Garments / Trimera realigns retail, licensing & sourcing division
Trimera realigns retail, licensing & sourcing division
18
Nov '10
The Trimera Group has announced a recent realignment in its operations to leverage existing organizational strengths and create a renewed focus on realizing brand synergies across retail, licensing and sourcing divisions. Trimera Group is recognized as a leader in wholesale and retail across the U.S., Canada and Israel, as well as a portfolio of Company-owned brands with strong global performance. Company-owned brands include Body Wrap, Gottex and Christina America. Across retail and licensing, Trimera Group's partners include Sean John, Nike, Liz Claiborne, Dereon, Zara, Bershka, Pull and Bear, Disney and FIFA.

Through the new alignment, the Company will efficiently leverage their size to scale production and create synergies in daily operations and will continue to operate as a full service organization, from design through manufacturing, distribution and post-sales analysis. In an effort to raise brand awareness, Trimera Group has launched the initial phase of the Company's new website, www.trimeragroup.com. Built on cutting edge technology the site provides users with information on Trimera Group's portfolio of services and brands while offering visitors a first view of Trimera Group's redesigned brand identity, including Company logo.

“Due to Trimera Group's increasing growth and expansion in numerous markets, we felt this was a crucial time to look at our short and long-term strategy in relation to our portfolio of products, services and brands and ensure alignment internally to implement these strategies,” said Amit Tal, President of Trimera Group. “Our current brand portfolio which includes global properties throughout the world, will make it easier for our partners and customers to continue to grow and leverage our capabilities as a true offline and online marketer.”

Previously, companies under Trimera Group were acting individually from sourcing through marketing and sales. Under the new structure, the Company will maximize efficiencies by aligning resources, as well as increase brand awareness efforts in order to reinforce Trimera Group's authority in retail and licensing. With products selling in over 62 countries across 5 continents, Trimera Group is the company behind some of the biggest names in the apparel and swimwear business, consisting of Swimwear, Sportswear, Activewear, Intimates/Shapewear, and Kids/Entertainment. Trimera Group is privately held therefore able to maintain its nimble nature while at the same time using a very solid infrastructure for investment and growth.

An experienced strategist and visionary, Trimera Group's leadership team has been joined by Amit Tal, who will act as President of Trimera Group under Chairman, Dan Elituv. Tal and the leadership team have set aggressive goals for the organization across its three divisions: Retail, Licensing, and Sourcing. Tal is also working to launch Trimera Group's co-creation center, which will be located at the headquarters in Montreal. This center will serve as a platform for innovation and development between Trimera Group and its key customers.


Must ReadView All

May 31 deadline for registration of chemicals under REACH

Textiles | On 23rd May 2018

May 31 deadline for registration of chemicals under REACH

May 31 is the final deadline for companies to register all chemicals...

US cotton production projected to decline in 2018: USDA

Textiles | On 23rd May 2018

US cotton production projected to decline in 2018: USDA

US cotton production is forecast at 19.5 million bales, nearly 7 per...

Pakistan's textile exports up 8.13% in July-April FY18

Textiles | On 23rd May 2018

Pakistan's textile exports up 8.13% in July-April FY18

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Urmil Arya

Sushila International, a well established textile organisation established ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search