Home / Knowledge / News / Apparel/Garments / Forever 21 offers cute Minnie Muse collection
Forever 21 offers cute Minnie Muse collection
19
Nov '10
Forever 21 and Disney Consumer Products announce their collaboration on a new fashion line of apparel and accessories for young, fashionable women called "Minnie Muse" for Forever 21.

Inspired by modernized sketches of style icon Minnie Mouse, the new collection will be available at all Forever 21 stores nationwide and online at Forever21.com starting this week—just in time for the Holidays. The Minnie Muse collection will be comprised of 41 pieces and will also include stationery, accessories and gift items.

To launch the line, Disney and Forever 21 held an exclusive party at the Forever 21 store at Hollywood & Highland with 300 of their top Los Angeles-area customers. Celebrity guests included Bella Thorne and Zendaya Coleman from Disney Channel's new series Shake It Up, Debby Ryan from Disney Channel's Suite Life on Deck, reality star Vanessa Simmons (Run's House, Daddy's Girls), Kyle Richards and daughters (The Real Housewives of Beverly Hills), Stephanie Pratt (The Hills) J. Alexander also known as Miss J (America's Next Top Model) and Shay Mitchell (Pretty Little Liars). The event featured treats from the popular Sweets Truck, "girl power" tunes from guest DJ TeeMaree and live drawings from Disney artist John Quinn, who conceived the new Minnie Muse art style and character poses.

The upcoming collection follows Minnie Mouse shopping in fashion capitals London, Paris and Tokyo in preparation for her line. Disney Consumer Products designed the special Minnie Mouse character art and style guide especially for modern fashionistas, just like Forever 21's customers. The style is fresh and portrays Minnie Mouse in a whole new way leggy, modern and glamorous. This is the first iconic "celebrity" muse for the fast fashion retailer's Twist Collection of clothing and accessories.

"From sequined statement pieces, amazing accessories and must-have tees, Los Angeles fashion icons Disney and Forever 21 have collaborated on a hip new collection inspired by Minnie Mouse," said Forever 21 Senior Vice President Betsy Zanjani. "Some limited edition pieces feature newly created leggy Minnie Mouse poses designed exclusively for Forever 21 as well as the designer's take on her iconic ears and other Minnie-esque creations."

"Around the globe, Minnie Mouse is hotter than ever! We consistently see the fashion world pay tribute to her signature ears, darling bows and polka dots and are thrilled that Forever 21 has found a muse in her too," said Stephen Teglas, vice president and general manager of Fashion & Home North America at Disney Consumer Products. "Minnie Mouse's adventurous and girly spirit will especially appeal to the young fashionable Forever 21 customer."

Forever 21, Inc., headquartered in Los Angeles, is a specialty retailer of women's and men's clothing and accessories, known for offering the hottest and most current fashion trends at a great value to consumers. Forever 21's model of fast fashion works by keeping the store exciting with new merchandise brought in daily.

Disney Consumer Products


Must ReadView All

Apparel/Garments | On 26th Sep 2017

US raises annual AGOA quota for textiles

The US Committee for the Implementation of Textile Agreements has...

Textiles | On 26th Sep 2017

Thrace-LINQ expanding Dorchester County operations

Thrace-LINQ, a global supplier of fabrics for the textile industry,...

Courtesy: Levis

Fashion | On 26th Sep 2017

Google unveils smart denim jacket with Levi Strauss

Ending the months-long wait, Google has unveiled its smart denim...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
75.5%
No
12.2%
Skip
12.2%

Total Votes: 49

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.3%
No
24.5%
Skip
12.2%

Total Votes: 49

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.8%
No
6.1%
Skip
6.1%

Total Votes: 49

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
71.4%
No
10.2%
Skip
18.4%

Total Votes: 49


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search