Home / Knowledge / News / Apparel/Garments / Authentic Brands completes Mixed Martial Arts acquisitions
Authentic Brands completes Mixed Martial Arts acquisitions
Nov '10
Authentic Brands Group announced its purchase of Sinister, an apparel and accessories company with origins in the mixed martial arts space. Known for its early relationships with UFC champions like Chuck Liddell and Rampage Jackson, the Sinister brand has grown up along side the fastest growing sport in the world.

"This acquisition completes our mixed martial arts stable of brands that will now reach all tiers of distribution," said Jamie Salter, chief executive of Authentic Brands Group. "Not only is Sinister's distribution at Kmart and Sears highly appealing but they have a world-class partnership with Hybrid, one of the best-in-class apparel licensees in the business." In addition to Sinister, Authentic Brands Group's MMA holdings consist of TapouT, TapouT Pro, TapouT MPS, TapouT Vintage, Silver Star Casting Company, Iron Star and Hitman Fight Gear.

Sinister has been involved in mixed martial arts and the UFC since 1998, and became an official partner of the UFC in 2008. Its long-term relationships both with the UFC and its roster of athletes have been integral to the brand's growth and its introduction to new consumers.

"We've developed this brand with legendary MMA athletes over the last decade," said Ed Soares, previous owner of Sinister. "We couldn't be more pleased to put Sinister into the hands of Authentic Brands Group. We are confident they will grow Sinister while remaining loyal to the brand's roots and consumers."

Authentic Brands Group expanded Sinister's reach globally by signing its first major licensee deal in Canada with CMT Sourcing Group Limited, an affiliate of PTX Performance Products in Ontario, and will introduce the brand to additional foreign markets, as well as expand Sinister's product categories within the U.S.

Authentic Brands Group

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search