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No Mas & New Era ready for Everlast's 100th anniversary
Nov '10
Everlast Worldwide Inc, the premier fight sports and fitness brand in the world, announced an exclusive partnership with New Era, the international headwear and apparel brand, to create a limited-edition Everlast N.Y. By No Mas, New Era collection.

"As we celebrate our centennial, it was important to partner with an authentic brand like New Era that shares a similar heritage and passion," said Adam Geisler, President of Everlast. "The line distinctively reflects Everlast's authentic brand heritage while appealing to a broader audience."

Everlast's premium N.Y. Collection is an ongoing collaboration with New York based sport and culture brand No Mas. Inspired from vintage photographs, catalogs and equipment, the two N.Y. Collection's New Era styles celebrate Everlast's 100 year anniversary and reflect Everlast's authentic New York City heritage. Both styles employ New Era's iconic 59FIFTY silhouette. The "N.Y." hat features felt applique on heavyweight Melton wool in black or heather gray, while the "Choice of Champions" hat features embroidery on a traditional baseball wool frame. Both hats feature an Everlast N.Y. canvas label stitched-down on the back of the hat.

"Like Everlast, the New Era brand was built on an authentic sports heritage foundation. Our products have continued to reflect quality and craftsmanship all while encouraging self-expression and uniqueness," said Braden Dahl of New Era. "Everlast is one of the most recognizable sports brands in the world and we are honored to partner with and support them during their 100th anniversary – it is a major accomplishment."

"Boxing and baseball have always been our two greatest sources of inspiration," said No Mas founder Chris Isenberg. "The collaboration with New Era gave us a chance to combine those influences. Everlast and New Era together is as classic as you can get."

New Era Cap Co Inc

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